What is the current trend in “craft beer”? Yoshi Onii-san thoroughly covers Ise Kadoya Beer, which produces craft beer that is recognized around the world!
掲載日：2022.02.09
Craft beer is very popular right now, but do you know what makes it different from regular beer?
This time, Yoshi-niisan infiltrates the factory of Ise Kadoya Beer, which produces craft beer that is recognized around the world! We've discovered the secret behind the deliciousness of craft beer!
*This article is based on the content of the February 9, 2022 broadcast of "Yoshi Onii-san's "You're starting to look more like a dad" on CBC TV's "Chant!" every Wednesday. .
■Table of contents
- 1. World-class craft beer! Ise Kadoya Beer
- ①What is craft beer?
- ②Ise Kadoya Beer
- 2. Ise Kadoya Beer factory tour!
- ① First, try the world-recognized beer “Ise Kadoya Beer Pale Ale”!
- ② Go to “malt room”
- ③Hime White, a beer made from wild yeast from Ise
- ④New release in 2021! Canned beer produced in-house
- 3. lastly···
1. World-class craft beer! Ise Kadoya Beer
①What is craft beer?
“Craft beer” is something we hear a lot these days, but what kind of beer is “craft beer”? Some of you may be wondering.
The Japan Craft Brewers Association (JBA) defines craft beer as follows:
●Being independent
The beer is produced independently from the mass-produced beer produced by large capital companies that was produced before the Liquor Tax Law was revised (April 1994).
●Small scale
The production is carried out on a small scale, with each brewing unit (amount of wort produced) being less than 20 kiloliters, and the brewer oversees the production.
●It must be rooted in the region and be manufactured using traditional methods or be made from local specialty products.
They produce beers full of individuality, either using traditional methods or using local specialties as ingredients. And it is rooted in the region.
To summarize, it is often described as ``beer full of diverse individuality made by small, community-based breweries''!
One of the attractions of craft beer is that there is a wide variety of beers, including beers that are unique to the region, beers that are seasonal, and beers that are made in unique ways.
When tasting craft beer, you might find it even more delicious if you pay attention to its history and commitment!
We also recommend trying local craft beer while traveling!
②Ise Kadoya Beer
Founded in 1997.
Ise is proud of its world-famous craft, having been selected as the world's best in three consecutive competitions at the International Brewing Awards (IBA), one of the world's three major beer contests. A beer maker.
Our motto since our founding has been "From Ise to the world."
It is carefully manufactured using malt that is free of pesticides and chemical fertilizers whenever possible.
There are many craft beers that would be perfect as souvenirs from your trip to Ise-Shima, including the craft beers we introduce this time! You can also purchase it online, so check it out♪
Pay attention here! The president is the 21st generation of "Nikenjaya-Mochi" which has been running for over 440 years!
Naruhiro Suzuki is the 21st generation president of Nikenjaya-Mochi Kadoya, which has been operating in Ise for over 440 years.
After graduating from university, he took over the family business and worked at a rice cake shop, but he never forgot the joy of studying microorganisms, which he majored in during his university days, and in 1997 he founded Ise Kadoya Beer and began producing and selling craft beer.
In addition, he is a person with a passionate desire to achieve world-class quality, and has himself qualified as a judge for international beer competitions, and has even transferred to a doctoral program at a graduate school to research beer. !
2. Ise Kadoya Beer factory tour!
Good brother, let's go on a factory tour!
“This time, I was told that I would be able to infiltrate the Ise Kadoya Beer factory, which produces craft beer that is recognized around the world!! I’m looking forward to it!”
This time, we have a special opportunity to be guided by President Suzuki!
① First, try the world-recognized beer “Ise Kadoya Beer Pale Ale”!
And before touring the factory...
First, we sampled a beer that has been recognized around the world.
“This is the world-recognized beer! It’s Ise Kadoya Beer Pale Ale!”
Pale Ale has won three gold medals in a row at the British Beer Judging Competition, which is said to be the Oscar of the beer world. This is the only beer in Japan that has achieved this feat!
"It's refreshing, crisp, and has a gorgeous aroma and bitterness! It's delicious!"
President Suzuki: ``We want to make beer that is world-class, make our customers happy, and send cheer into everyone's lives!''
② Go to “malt room”
From the second floor of the factory, you can see the rows of tanks lined up from above.
The logo is stylish too♪
It seems that each tank can store 4,000L of beer, but some tanks can hold up to 12,000L!
It is calculated to hold approximately 36,363 bottles of Ise Kadoya Beer Pale Ale (330ml bottle)!
Next, we were guided to the malt room located at the back of the factory.
President Suzuki: ``The raw materials for beer are malt, hops, water, and yeast, but malt is the one we use the most.''
It seems that 800 kg of malt is crushed to brew 4,000 liters of beer.
President Suzuki: ``We select and collect the best ingredients for beer from all over the world.The quality of the raw materials differs depending on the year, and we are always gathering a variety of information to ensure we have the best ingredients.''
Also, the fat content changes depending on the malt content, so they are always thinking of new combinations!
President Suzuki: ``I can see how well the seeds have germinated, so I sometimes bite into them to check the quality.
“Hmm, it smells like bread.The more you chew, the sweeter it gets, so I think you can drink beer with this as a snack!”
③Hime White, a beer made from wild yeast from Ise
In fact, the president says that he has always wanted to make beer using local ingredients from Ise.
Therefore, this beer, ``Hime White,'' is made using wild yeast that the company president personally collected in the forest near `` Yamatohime-no-miya Himemiya'', Betsugu of Ise Grand IseJingu (Naiku).
This time, we had a special opportunity to sample freshly made Hime White directly from the tank!
In order to perfect this beer, ``Hime White,'' the company president transferred to a university's doctoral course and conducted extensive research. You can feel the commitment♪
Happy news♪
The general public will be able to tour the Ise Kadoya Beer Shimotsuke Factory from March 2022!
Ise Kadoya Beer Shimotsuke Factory
| address | 564-17 Shimono-cho, IseCity 516-0003 |
|---|---|
| telephone number | 0596-63-6515 |
| Official URL | https://www.biyagura.jp/ |
| Access by public transportation | Get off at JR/Kintetsu IseCity Station or Kintetsu Ujiyamada Station. Board the Sanko bus at `` IseCity Ekimae'' or ``Ujiyamada Ekimae.'' Get off at "Shimosho Kogyo Danchiguchi" and walk for 12 minutes. |
| Access by car | About 15 minutes by car from Ise Nishi Interchange. |
For more information, please check the Ise Kadoya Beer website.
④New release in 2021! Canned beer produced in-house
In September 2021, we introduced a machine that allows us to fill beer into cans ourselves, and we continue to take on new challenges, such as launching a new ISEKADO can, a room-temperature in-house produced canned beer that has been a long-awaited goal since our founding. president!
President Suzuki: "We have been making beer for the past 25 years with the slogan 'From Ise to the World.' Through this beer, we would like to convey Ise to people around the world."
3. lastly···
"Craft beer was delicious! 17 more years until my daughter can drink it! Dad will do his best!!"
About “Yoshi-niisan is starting to look more like a dad”
A segment aired every Wednesday on the CBC TV program "Chant!" Introducing the charms of Mie Prefecture, located almost in the center of the Japanese archipelago, from a father's perspective. This is a program in which ``Yoshi Onii-san'', who is growing as a father every day, uses the knowledge of Mie Prefecture he has learned so far to convey information about Mie from a more mature perspective.
Past broadcast contents are published on the official website of "Chant!"
[About the past collaboration article with “Yoshi Onii-san’s “You’re starting to look more like a dad”]
“Yoshi Onii-san” experiences an AmaHut（Amagoya）with “Kazari” in Shima!
“Begonia Garden” I want to go to now! ! Yoshi Onii-san enjoys “Nabananosato”!
You can take great photos! Yoshi Onii-san walks around the world heritage site “Onigajo”!
What is “Yoshi Onii-san”?
The 11th generation gymnast on the NHK program ``Okaasan to Issho.'' My real name is Yoshihisa Kobayashi. His nickname is "Yoshi Onii-san". After graduating from the program in 2019, he opened a YouTube channel "Let's play with Yoshi Onii-san!" The theme of the channel is "videos that are fun for children and safe for adults to watch," and the channel has over 100,000 subscribers.
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