Use the ``Kawasaki Kuramachi Invitation'' app to enjoy digital coupons for sightseeing in Ise and walking around Kawasaki.

掲載日:2022.09.20

Since ancient times, Ise has attracted many visitors who say, ``Visit Ise at least once in a lifetime.''
Among them, the town of ``Kawasaki'' flourished as a river port for transporting goods to Yamada and Uji, which flourished as temple towns of IseJingu Jingu, and during the Edo period it developed as a wholesale district transporting goods to visitors to the shrine. It is a merchant town known throughout the country as the kitchen of Ise.
The town of Kawasaki, which has supported the Ise pilgrimage, still retains an elegant townscape from the Edo period, with characteristic gabled townhouses lining both banks of the river.


■What is “Invitation to Kawasaki Kuramachi, Kitchen of Ise”?

The perfect digital coupon for strolling around Kawasaki, where the atmosphere of the past remains, is the ``Ise no Kitchen Invitation to Kawasaki Kuramachi''.


“Ise no Kitchen Invitation to Kawasaki Kuramachi” uses the smartphone app “Horai” to sell digital coupons that allow you to receive various benefits at stores and facilities in Kawasaki.


By using the three digital coupons, you can enjoy experiences unique to Ise and local cuisine with various benefits, and learn about the history and culture of Kawasaki that supported the Ise pilgrimage.

``Invitation to Kawasaki Kuramachi, Kitchen of Ise'' can be purchased through the smartphone app ``Horai,'' and by utilizing digital technology, it allows for a contactless, safe and smart journey.


Geku Naiku The "Invitation to Ise's Kitchen Kawasaki Kura Machi" is currently available at the following 11 stores in Kawasaki (as of September 2022).

1. Inase

A sushi restaurant built in a renovated old folk house. It is a famous restaurant that is popular among local IseCity as it allows you to enjoy seasonal ingredients, mainly seafood from Ise-Shima.

[Bonus details]

By using one coupon, you can upgrade the price of the Monthly Course (3,300 yen/reservation required) to the Inase Course (4,400 yen).



2.Ise Kawasaki Merchant Hall

You can see the main building with the floor plan of a merchant's house, warehouses and townhouses built in the Edo and Meiji periods, architecture such as a copy of the tea room of Kyoto's Urasenke Konbansai, and displays of Kawasaki's history and cultural materials.

[Bonus details]

Use one coupon to receive "Ise Kawasaki Merchant Museum admission fee, guided tour, Essider, and postcard"



3. Machiya Tofu Bankrai

A tofu restaurant located in a renovated 100-year-old private house. You can enjoy dishes that make use of soybeans and tofu, which are full of flavor and nutrition and are gentle on the body. At the attached workshop, you can experience tofu making and sell products.

[Bonus details]

By using two coupons, you can enjoy the coupon original service "Kawasaki Gozen" and a handmade tofu experience.



4. Waguya Shoten

A long-established pottery wholesaler that has been around since the Edo period. Inside the store, there are still trolley rails that were once used for transporting goods. It is also a ``Machikado Museum'' designated by the Ise Machikado Museum Management Committee, and the exhibits that have been stored since the Edo period are also noteworthy.

[Bonus details]

Use one coupon to receive a tour of the Ise-Kawasaki Historical Collection and receive 1,000 yen worth of chinaware.



5. Shioyu/Okage Bathhouse Asahiyu

A public bath with a nostalgic atmosphere. In addition to hot baths, there are electric massage baths and far-infrared saunas. In particular, in the open-air bath with sea water pumped from FutamiuraBeach, you can have a special experience of purifying your mind and body before visiting the shrine.

[Bonus details]

Ise-san course (bathing bath, far-infrared sauna, rental towel, washbasin set), drink after bath (within 150 yen), and ``visit commemorative gift''.



6. Oyster Home

An oyster restaurant where you can enjoy dishes made with fresh Uramura oysters. You can enjoy Mie Prefecture's specialty oyster dishes in a Japanese-style space that was renovated from an old private house from the Meiji era.

[Bonus details]

Use 2 coupons to get "Oyster fry lunch set (3 fried oysters + rice + miso soup + pickles)" * Weekday lunch only



7. Moon fish

This is an accessories and miscellaneous goods store that was renovated from the warehouse of a sugar wholesaler. There are cute Japanese miscellaneous goods such as kimono remake bags, as well as glass hairpins and accessories.

[Bonus details]

Use one coupon to get naniIRO brand gauze tenugui + postcard or gauze handkerchief set of 3



8.Natural Florist Maniera

A locally famous flower shop that also handles unique and stylish flower gifts and rare flowers. The interior of the store and the floral decorations are artistic and arouse curiosity.

[Bonus details]

Fresh flower arrangement using 3 coupons



9. Saketoku konbu

A long-established kelp shop founded in 1909. Please try the kelp, which has been dedicated to the shrine, and has been made using the skill of our craftsmen to bring out the flavor of the material to its fullest.

[Bonus details]

Use one coupon to see Oboro kelp shavings and receive an “Ise souvenir”


10.Wakamatsuya

A long-established kamaboko specialty store with its main store in Kawasaki. The hand-made rice cakes, octopus sticks, and cheese sticks are popular.

[Bonus details]

Use one coupon to get a "Chopstick making experience (reservation required)" + fish-shaped "Sasakama" or Okage-yokocho 's popular freshly fried "Octopus sticks, Cheese sticks, Hiryozu"



11. Kawasaki Kura (as of September 2020: temporarily closed)

A coffee shop located in the warehouse of a Kawasaki merchant where many local regulars gather. You can relax in a retro and calm atmosphere.

[Bonus details]

Use one coupon to get Kawasaki dessert coffee set (locally famous Nakamura Coffee coffee and Yamamura Dairy Soft)


The above information is as of September 2022. Please check the special website for "Invitation to Ise's Kitchen Kawasaki Kuramachi" for the latest information and benefits.

●Special site

https://horai.sv/kawasaki_pass

■How to purchase “Ise no Kitchen Invitation to Kawasaki Kuramachi”

・You can purchase the "Invitation to Ise's Kitchen Kawasaki Kuramachi" from the store page of the smartphone app "Horai".

・3,080 yen with 3 tickets. Coupon expires within 180 days from the date of purchase.


The smartphone app "Horai" can be downloaded from below. Please install it on your smartphone and enjoy the space of Ise Kawasaki.

▶AppStore

 Download on the App Store


▶GooglePlay

 


■Flow from coupon purchase to experience

1. Please prepare a smartphone with NFC function.

2. Download the smartphone app “Horai” and enter your personal information

3. Select "Invitation to Ise's Kitchen Kawasaki Kuramachi" in the app

4. Select "Purchase", enter your credit card information, and complete the purchase.

5. At a store or facility where coupons can be used, hold your smartphone over the dedicated reader.

6. Present the coupon screen to the store staff and enjoy your walking trip through Kawasaki town.

Please see the special website page for details.

https://horai.sv/kawasaki_pass#howtouseall


■The third “Ise Futami Town Walk Coupon” to support your trip to the Futami area will be released from October!

This digital coupon is jointly issued by Ise Machizukuri Co., Ltd., which works on various projects for the development of IseCity, and Horai, a tourism navigation app that specializes in visiting local cultural spots and contemporary art. Masu.


The first one is the ``Ise-san Machi Walk Coupon'' that can be used at stores around Geku and Naiku areas, and the second one is the ``Ise no Kitchen Kawasaki Kuramachi Walk Coupon'' that supports walking around Kawasaki, where the atmosphere of the old merchant town still remains. Invitation". Both are currently on sale and can be purchased from the smartphone app "Horai".


The third edition of ``Ise Futami Walking Coupons'' is scheduled to be released in October, so be sure to check out future information.


First edition “Ise-san Town Walk Coupon”

https://ise-machi.co.jp/coupon/


Part 2: “Invitation to Ise’s Kitchen Kawasaki Kuramachi”

https://horai.sv/kawasaki_pass


■Contact information regarding “Ise no Kitchen Invitation to Kawasaki Kuramachi”

Contact Ise Machizukuri Co., Ltd.

WEB page https://ise-machi.co.jp/

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