[Ended] Win gorgeous prizes such as Matsusaka beef! “Wealthy Merchant Town Matsusaka Campaign 2022” is underway! !

The highly popular fall tourism project "Matsuzaka, the town of wealthy merchants" will be held for the first time in three years.

This year, a project will be held with the theme of ``Luxurious hospitality, relaxing moments, and enjoying high-quality Matsusaka''!

``Matsuzaka City Digital Stamp Rally'' where you can win more luxurious prizes than ever before, ``Photo Campaign with Gosho Koban'' where you can win original 10,000-ryo boxes and 1,000-ryo boxes, ``Oshokaku Digital Light-up'' inside the Matsuzaka Castle Ruins, Matsusaka Beef The ``Matsuzaka Premium Tour, the town of wealthy merchants,'' where you can enjoy Matsusaka tea and Matsusaka tea, will be held.

On this page, we will explain the projects being implemented in the Matsusaka Campaign, a city of wealthy merchants.

Let's go to Matsusaka and enjoy Matsusaka at a great price!

The wealthy merchant stamp rally is popular every year because you can win gorgeous prizes, but this year it will be held as a contactless digital stamp rally!

① Visit tourist facilities and target shops and read the QR code with your smartphone

② Just answer the survey and collect 3 stamps!

You can win gifts that let you enjoy Matsusaka, such as special product sets containing Matsusaka tea, MatsusakaCotton, etc., Matsusaka beef, etc., on the spot by lottery (no chance of losing!)

For a limited time only, you can enjoy the digital illumination of Sakura Shokaku (*), a nationally registered tangible cultural property, and the garden in autumn colors!

*Constructed when MotooriNorinaga former residence was relocated to the Matsuzaka Castle Inkyomaru ruins, and opened as a tea ceremony venue in 1988.

Normally, you can enter Sakura Shokaku with a joint ticket with MotooriNorinaga Memorial Museum, but it is free only during the opening hours!

During the campaign period, we will conduct a premium tour that will take you to Matsusaka on the Kintetsu Limited Express ``Shimakaze'' and ``Hinotori.''

You can enjoy a limited tour to enjoy a tea ceremony at the former residence of a wealthy merchant, the Takegawa family, or a guided tour to experience Matsusaka beef and Matsusaka tea, complete with a Matsusaka tea souvenir.

≪Tour details≫

*Travel prices are per adult departing from Kintetsu Nagoya Station. All courses come with a souvenir (Matsusaka tea).

*Only plans that can be booked as of the end of October are listed.

① A private tea ceremony for wealthy merchants: Gengensai and Takekawa Chikusai's tea ceremony (with guide)

② Senriki free plan (individual course) to enjoy Matsusaka beef yakiniku in the home of Matsusaka

If you take a photo of the original Gosho Koban distributed free of charge at participating facilities with products purchased at Matsusaka, you will be entered into a lottery to win an original Manryobako (Matsusaka beef worth 10,000 yen x 5 people) or an original Senryobako (MatsusakaCotton worth 1000 yen) x50 people) will win!

Manryo Koban Award
Click here for application form

Senryo Koban Award
Click here for application form

The tour will be about 8km long with the theme of ``Walking through the charming castle town of Matsusaka, the town of wealthy merchants, and visiting the goshuin stamps to bring good luck and fortune.''

Participation is free, and the first 100 people will receive a pack of Matsusaka tea!

The autumn tourism project ``Matsuzaka, the town of wealthy merchants'' is very popular every year. There's plenty to see, including a digital stamp rally and photo campaign where you can win gorgeous prizes on your smartphone, as well as a limited-time digital light-up!

Please take this opportunity to visit Matsusaka.

Matsusaka Campaign 2022, the town of wealthy merchants
Click here for details