You can find delicious food from Mie Prefecture! Introducing "Muragoto Marche" and "Marche Visson"!
VISON is one of the largest commercial facilities in Japan, located in TakiTown Prefecture. You can experience ``healing, food, and knowledge'' on a site rich in nature. In this article, we will introduce "Muragoto Marche" and "Marche Vison" where you can experience VISON 's concept of food!
Article production / Mie Travel Ambassador Yamaico!
What is “VISON”?
VISON is one of the largest commercial facilities in Japan, located in TakiTown Prefecture. The name comes from the word ``Bimura'', which means ``beautiful village,'' and VISON concept of ``healing, food, and knowledge'' is built on a vast natural site the size of 24 Tokyo Domes, including hotels, restaurants, and markets. > You can enjoy it in 10 areas.
Muragoto Marche
“Muragoto Marche” will be held from July 22, 2023!
"Muragoto Marche" is being held in the square leading from Marche Vison to Sweets Village. A variety of shops are lined up every day with the concepts of handmade products, local materials, design, and organic products.
On the day of the interview, there were 3 stores open!
“Traveling Greengrocer Kadoya”
This greengrocer is run by an owner with a very unique background (and a very unique personality). We sell delicious vegetables and fruits from all over the country, with a focus on direct delivery from the farm. On the day of the interview, they were also selling stag beetles that were harvested nearby. It was very popular with families visiting for summer vacation!
“Dried seaweed wholesaler Nishiyama Shoten”
A dried seaweed wholesaler that sells seaweed from Mie Prefecture, which has a history of 140 years. The nori seaweed packed with Mie's delicious sea blessings is exquisite! During the interview, I got to sample the seaweed and seaweed tsukudani, and they were so delicious that I couldn't help but buy them as souvenirs!
"Miyagawa Bussan"
We sell many products that utilize delicious ingredients from Okuise. At the time of the interview, a ``Cider Fair'' was being held at Marche Vison near the store, and Miyagawa Bussan's highly recommended product ``Yuzukko Cider'' was also on sale there!
Full of Mie vegetables! Marche Vison
Near the square where "Muragoto Marche" is held, there is a very large building with a triangular roof. In this corner is Marche Vison. Freshly picked vegetables and fruits from Mie Prefecture are displayed every day.
On the day of our interview, the summer's highlight event, the Summer Vegetable Fair, was being held! There were many familiar vegetables, rare vegetables that you don't usually see in supermarkets, and in-season grapes.
During our interview, we were able to talk to Mr. Sakashita, a Marche staff member!
Vegetables lined up at Marche Vison
Mr. Sakashita is in charge of managing the sales floor at Marche Vison. One thing that he still finds difficult is setting prices.
Vegetables grown with great care by farmers. If you set the price low considering the customers who purchase it, you will reduce the value too much, and if you set the price high, people will not buy the food, which could lead to food waste. The vegetables lined up at Marche Vison are of high quality, so hotel restaurants and local restaurants come to purchase them, so we strive to keep the prices of our vegetables at a "fair value" price for everyone. You are working hard to set this up.
In addition, Mr. Sakashita personally visits farmers and interviews them, and also introduces them through Instagram. There are many posts where you can learn about the daily cultivation process and the producers' thoughts on growing vegetables. Events at Marche Vison are also announced, so please take a look at Marche Vison's Instagram!
Safe and delicious! Marche Vison vegetables
The farmers exhibited at Marche Vison are cultivating vegetables through various efforts.To ensure that everyone can eat with peace of mind, we are selling vegetables that are pesticide-free during the cultivation period and VISON.For cultivating new varietiesChallenge vegetables are also available.
Also, we are particular about the packaging! They also focus on things other than vegetables, such as stylish labels with original farmer designs and environmentally friendly packaging.
As part of the SDGs, a "Let's eliminate food loss!" corner has also been set up. Vegetables and fruits that are still delicious to eat are now available at reasonable prices. You can buy vegetables and fruits that you've always wanted to try, high-quality fruits, and other vegetables and fruits that you don't usually have the opportunity to buy at a reasonable price, so be sure to check it out!
Revitalize the local area with Mie's delicious vegetables!
Now, he says he has started receiving many offers from farmers who want to put their products up for sale. Activities at Marche Vison motivate farmers, and Marche Vison connects with many wonderful farmers, revitalizing the local area with the power of vegetables and fruits produced in Mie Prefecture!
Access information
Muragoto Marche
Marche Vison
Ise Expressway → Sewataki JCT → Kisei Expressway → Sewataki IC → National Route 42 → Turn left at the traffic light in front of VISON
・About 1 hour and 30 minutes by car from Nagoya
・About 2 hours by car from Osaka
・About 1 hour and 40 minutes by car from Kyoto
[For those using the expressway towards Ise]
Directly connected to Ise Expressway “Taki Vison Smart IC”
[For those using National Route 42/General National Highway]
For Ise: Turn left at the traffic light in front of VISON
For Owase: Turn right at the traffic light in front of VISON
How was it?
“Muragoto Marche” and “Marche Vison” feature many carefully selected products from Mie Prefecture every day!
What I felt through this interview is that the staff working at VISON and the people exhibiting and opening stores at VISON are thinking about Mie and are trying to make Mie delicious! I thought it was really wonderful to see them doing their best to spread the word and energize them!
TakiTown Taki in Mie Prefecture, where VISON is located, comes from an ancient word that means a place where you can get a lot of food = food supports life, so it means a place that nurtures a lot of ki (life). TakiTown continues to foster many wonderful spirits through VISON. Why not visit VISON and experience it through food?
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