[Ended] Matsusaka Beef Festival 2023🥩 We will explain the schedule, highlights, parking lot, shuttle bus, etc.

Article production / Tourism Mie Editorial Department

▼Table of contents

• What is Matsusaka Beef Festival?
• First of all, what is Matsusaka beef?
• About the Matsusaka Beef Festival schedule
• Introducing the highlights of the Matsusaka Beef Festival
  • ①The 72nd Matsusaka Beef Cattle Exhibition
    
  • ②Domestic Meat Fair
  • ③Yakiniku corner
  • ④ Matsusaka Beef Production Area Specialty Alley
• Other events and venue maps
• Collaboration event between Matsusaka beef and Matsusaka tea
  
• tea bag distribution
• Matsusaka beef introduction corner
• About access, parking, and traffic regulations
• Access by train
  
• Access by car
• Access from temporary parking lot
• About parking lot
• About the free shuttle bus
• About traffic regulations
• Other recommended gourmet food in Matsusaka

What is Matsusaka Beef Festival?

The Matsusaka Beef Festival is held every year in late November and is a once-a-year festival filled with the charms of Matsusaka beef.

Among them, the main event of the Matsusaka Beef Festival is the Matsusaka Beef Beef Exhibition, where 50 ``Special Matsusaka Beef'' that have been carefully fattened and made it through the qualifying round are assembled! At the competition, the cows that rank from 1st place (1st best) to 4th place (4th best) are selected as prizes of excellence, and the selected cows are auctioned after the competition.

The prize-winning cows are sold at high prices, but the one-seat cow is especially expensive, and last year it was sold for 26 million yen. By the way, the highest bid ever was 50 million yen in 2002. This is a major event in Matsusaka that attracts national attention, with news such as ``This year's auction won for XX million yen!'' being reported on TV and in newspapers.

First of all, what is Matsusaka beef?

Actually, Matsusaka beef has a definition.
・Japanese black breed
・Heifer
・Registered in the Matsusaka Beef Individual Identification Management System
・Start fattening in the Matsusaka beef production area by 12 months of age, and the fattening period is the longest and final
Only beef that fits this definition can be called "Matsusaka beef."

Furthermore, the extremely rare type of Matsusaka beef is called ``special Matsusaka beef,'' which refers to cows that have been fattened for over 900 days in the Matsusaka beef production area using calves from the Tajima region of Hyogo Prefecture. "Special Matsusaka beef" only accounts for 3.7% of all Matsusaka beef (as of 2020), and from among these, the best ones can participate in the competition.

*The photo is from last year's 71st Matsusaka Beef Beef Exhibition.

About the Matsusaka Beef Festival schedule

The main schedule for Matsusaka Beef Festival 2023 is as follows.

Date: Sunday, November 26, 2023 *Rain or shine

Venue: Matsusaka Agricultural Park BellFarm (551-3 Isederamachi MatsusakaCity City)

open time

• Matsusaka Beef Festival 10:00-16:00

• 72nd Matsusaka Beef Beef Exhibition
  9:00-12:00 Exhibition cattle examination
  12:00-13:00 Award ceremony
  13:00~ Auction market

Introducing the highlights of the Matsusaka Beef Festival

Highlights of the Matsusaka Beef Festival

①72nd Matsusaka Beef Cattle Exhibition
②Domestic Meat Fair
③Yakiniku corner
④ Matsusaka Beef Production Area Specialty Alley

There are four main types. From here, we will introduce each highlight in detail.

①72nd Matsusaka Beef Cattle Exhibition

The main event of the Matsusaka Beef Festival is the Matsusaka Beef Beef Exhibition, which is an annual event (biological competition) that determines the queen of "Special Matsusaka Beef" (one place for the Excellence Award), which is the culmination of the craftsmanship of fattening farmers. ) will be held.
Only 50 outstanding "Special Matsusaka Beef" are selected from the preliminary round held in late October every year (October 28th this year) to compete, and the body shape and coat of the Matsusaka Beef carefully raised by the farmers are shown. will be carefully examined.

The first Matsusaka Beef Cattle Exhibition was held in 1949 (Showa 24), and since then it has been held every year until 2019, but it has been canceled for the two years from 2020 to 2021 due to the influence of the new coronavirus. It will be restarted in 2022 and will be held for the 72nd time this year.

The ``Auction Market'' held in the afternoon is a major event that attracts attention from the media.
Pay attention to the winning bid for the first prize of excellence!

Venue: “Kyōshinkai venue” next to Waiwai Hiroba (Click here for venue map)
Time: 9:00~

②Domestic Meat Fair

There will be panel exhibitions and distribution of pamphlets related to meat.

Also, the first 1,000 people who respond to the meat questionnaire will receive free sukiyaki!
*It will end as soon as it runs out, so hurry!

Venue: Fragrance Plaza (Click here for venue map)
Time: 10:00~

③Yakiniku corner

You can eat Matsusaka meat grilled over charcoal. (charged)
Two stores are scheduled to exhibit. Look forward to seeing which stores will be exhibiting on the day!

Venue: Waiwai Hiroba (Click here for venue map)
Time: 10:00-15:00 (order stop)

④ Matsusaka Beef Production Area Specialty Alley

A total of 31 stores are scheduled to exhibit and sell Matsusaka beef, agricultural, forestry and fishery products from the Matsusaka beef production area, processed products made from these ingredients, local cuisine, crafts, and specialty products.

Venue: Waiwai Hiroba (Click here for venue map)
Time: around 10:00-15:30

Other events and venue maps

Many other events are also planned.
Please check the map below for the venue of each event.

Collaboration event between Matsusaka beef and Matsusaka tea

The Food Cooking Department of Mie Prefectural oka High School will be offering dishes using MatsusakaCity 's specialty products, ``special Matsusaka beef'' and ``Matsusaka tea.''

・Special Matsusaka beef bento (limited to 150 pieces) Price: 1,500 yen
・“Matsusaka Tea” baked sweets set (limited to 150 pieces) Price: 300 yen

Venue: Tagano City Square (tent in front of the lecture room)
Time: 10:00~

tea bag distribution

Tea bags will be distributed by the MatsusakaCity Tea Industry Association.
*First-come, first-served, so it ends as soon as it runs out.

Venue: Tagano City Square
Time: 10:00~

Matsusaka beef introduction corner

Those who correctly answered the questionnaire and quiz will be randomly selected to win MatsusakaCity specialty products. (The winners will be announced at a later date when the products are shipped to the winners (scheduled to be around January 2020).

How to apply: Applications can be made using the QR code installed at the venue or the paper application form.
Venue: Waiwai Square
Time: around 10:00-15:30

About access, parking, and traffic regulations

The Matsusaka Beef Festival will be held at Matsusaka Agricultural Park BellFarm (551-3 Isederamachi MatsusakaCity).
Due to the expected large number of visitors on the day and the limited number of parking spaces in the parking lot, we recommend using public transportation or the free shuttle bus from the temporary parking lot.

Access by train

Get off at JR/Kintetsu Matsusaka Station. Approximately 20 minutes by free shuttle bus from the JR side entrance (in front of Sanjusan Bank)

Access by car

Approximately 5 minutes east of Ise Expressway "Matsusaka IC"

Access from temporary parking lot

① Approximately 10 minutes by free shuttle bus from Chubudai Sports Park Parking Lot 1
② Approximately 15 minutes by free shuttle bus from Matsusaka Core Industrial Park temporary parking lot

About parking lot

・Matsusaka Agricultural Park BellFarm: 380 spaces
・Chubudai Sports Park Parking Lot 1: 260 spaces
・Matsuzaka Core Industrial Park temporary parking lot: 940 spaces

About the free shuttle bus

[Matsusaka Station/Each temporary parking lot ➡ Venue] First train: 9:00 Last train: 14:30
[Venue ➡ Matsusaka Station/Each temporary parking lot] Departures in sequence Last bus: 16:00

*Buses to the venue will run approximately every 20 minutes.
*Please note that the free shuttle bus will not operate after the last flight.

About traffic regulations

There are no traffic restrictions due to the Matsusaka Beef Festival.

Other recommended gourmet food in Matsusaka

In MatsusakaCity, where the Matsusaka Beef Festival will be held, in addition to "Matsusaka Beef", there is also "Matsusaka Chicken Yakiniku", a chicken that is cheaper than Matsusaka Beef, and will be held on Saturday, November 18th and Sunday, November 19th, 2023. Matsusaka's soul food is loved by people both inside and outside the prefecture, winning the Gold Grand Prix at the 2023 Tokai/Hokuriku B-1 Grand Prix in Yokkaichi held in ).

Unlike yakitori, chicken yakiniku is characterized by the fact that it is not skewered, and instead is served with a sweet and spicy miso sauce.

An exquisite yakiniku dish of grilled chicken covered in a delicious miso sauce. Matsusaka beef is good, but why not try the local gourmet chicken yakiniku?

MatsusakaCity’ soul food “Matsusaka chicken yakiniku”! ? Enjoy the local taste of Matsusaka with Do It's chicken yakiniku barbecue!

How was it

We have introduced the schedule and highlights of the Matsusaka Beef Festival, as well as information on gourmet food in Matsusaka.
Please come to the Matsusaka Beef Festival and experience the charm of Matsusaka Beef!