Enjoy the charm of the region at the Mimura Fair held at VISON, one of the largest commercial facilities in Japan. Advertisement

▼Table of contents

• What is Mimura Fair in VISON?
• Introduction of special products and booths at Mimura Fair
  The charm of specialty products
  • [Miyagawa Bussan] Yuzu from Okuise
    
  • [MINOgreentea] Tea from WataraiTown
  • [Rokugatsu Farm] Organically grown vegetables in MeiwaTown
  • [Shimotsu soy sauce] Ise potato karinto
  Booth where you can experience
  • Original yuzu ponzu sauce
    
  • Conversation experience with an avatar
  • Drawing experience using generative AI
• How to enjoy Mimura Fair even more
• Access to VISON

What is Mimura Fair in VISON?

VISON, one of the largest commercial facilities in Japan located in TakiTown, sells products using special products from the Mimura area (TakiTown, MeiwaTown-cho, OdaiTown-cho, WataraiTown-cho, KihokuTown), A fair will be held where you can fully experience the charm of the Mimura area, with booths that can only be experienced at this fair.
There is no need to apply in advance to participate in the Mimura Fair, and admission is free! Why not come and experience the charm of the Mimura area, which is made up of MeiwaTown TakiTown OdaiTown, WataraiTown, KihokuTown?
If you would like to know more about the Mimura area, please see the link below.

Date and time

February 10th (Sat) - 12th (Monday/holiday), 2024, 10:00-16:00 each day

Venue

VISON Light Tram Marche (Marche Vison)
〒519-2170
672-1 Vison, Taki-cho TakiTown Mie Prefecture

Introduction of special products and booths at Mimura Fair

The charm of specialty products

We will introduce a number of special products collected from the Mimura area that will be sold at the ``Mimura Fair in VISON.''

[Miyagawa Bussan] Yuzu from Okuise (OdaiTown)

OdaiTown is a rainy region of the Kii Peninsula, and the climate is perfect for growing yuzu, which is sensitive to dry conditions. It is now a new specialty of OdaiTown, and the harvest has been increasing in recent years.
``Miyagawa Bussan'', which is based in OdaiTown, processes and sells products using local ingredients with the concept of ``delivering the delicious food of Okuise.''
At the Mimura Fair in VISON, products using Yuzu, a specialty of OdaiTown, will be sold.
Please try our yuzu products, which are made with local ingredients.

[MINOgreentea] Tea in WataraiTown (WataraiTown)

WataraiTown is home to the Miyagawa River, which has been selected many times as the cleanest river in Japan, and due to its rich nature and misty mountainous terrain, tea production is very popular. ``MINOgreentea'', which is based in WataraiTown, pursues not only delicious food, but also delicious food that is gentle on the body.
Products will be sold using tea that has been grown with great care and effort in soil where no pesticides have been used for over 25 years. Please come and enjoy MINOgreentea's passion for carefully selected tea.

[Rokugatsu Farm] Organically grown vegetables in MeiwaTown (MeiwaTown)

``Rokugatsu Farm'' is located in MeiwaTown.'' We produce vegetables that are healthy for the body through organic cultivation without using pesticides or chemical fertilizers. We also operate ``hanare 6tsuki,'' a farm stay where only one group can rent out a house per day, where you can experience and stay in a farming lifestyle.
``Rokugatsu Farm'' sells carefully selected organically grown vegetables. Please enjoy the vegetables that are good for your body.

[Shimotsu soy sauce] Ise potato karinto (TakiTown)

Ise potatoes, which have a history of 300 years and can only be grown in certain areas of TakiTown, are a specialty of TakiTown. "Ise Potato Karinto" is made by "Shimotsu Soy Sauce", which uses carefully prepared Ise potato peels as powder and mixes them into dough made from Ayahikari wheat from Mie Prefecture, and uses local ingredients such as whole soybean soy sauce as raw materials. .
``Ise potato karinto'' is crispy and full of flavor. Please enjoy this opportunity.

[BAGELFUNS] Bagels (MeiwaTown)

"BAGELFUNS" located in MeiwaTown, Mie Prefecture, is the first "bagel specialty store" in Mie Prefecture. Each piece is hand-baked and boasts a soft and chewy texture. All bagels from "BAGELFUNS" are certified by the Japan Vegan Association and are vegan bagels that do not contain eggs, dairy products, or animal materials.
The store will only be open for one day, February 12th (Monday/holiday), so why not stop by and enjoy the unique and various variations?

Booth where you can experience

At the Mimura Fair, you can not only purchase products, but also have booths where you can experience various things. We convey the deep charm of the Mimura area to visitors through experiences that allow them to feel the local characteristics and culture.

Original yuzu ponzu sauce

A booth where you can eat boiled tofu with an original blend of yuzu ponzu sauce will be held only on February 11th (Sunday).
This original blended yuzu ponzu sauce is made by blending the carefully selected yuzu from ``Miyagawa Bussan,'' which we introduced earlier, and soy sauce from ``Ise Soy Sauce Honpo'' located within VISON.
Additionally, you can enjoy boiled tofu made using local soybeans from Ureshino Tofu Nose, also located within VISON, with your own original blend of yuzu and ponzu sauce.
This content is perfect for this cold season, so why not try some boiled tofu to warm yourself up?

Furthermore, the Yuzu PR design, which was created through the product development project "Oh! Dai Chance Project" jointly promoted by Odai OdaiTown and Shigesato Seminar, Department of Design Engineering, Shibaura Institute of Technology, will also appear at the Mimura Fair. Please take a look here when you visit.

Conversation experience with an avatar

The original avatar of MeiwaTown Mie MeiwaTown and AVITA Corporation, will appear at the Mimura Fair.
You can talk to this avatar and learn more about the Mimura Fair and information about the Mimura area through the latest technology called avatars.

Drawing experience using generative AI

You can experience drawing on a computer using the currently popular generation AI. The dog image above was created in just one minute using image generation AI software.
We use software that even children can easily operate, and we also have support from professional staff. Please feel free to come and try it out for free.

For inquiries regarding "Avatar" and "Generation AI", please contact BUNSUN Co., Ltd.
Contact: contact@bunsun.jp
HP: https://bunsun.jp (under renovation)

How to enjoy Mimura Fair even more

To enjoy the 5-town Mimura area even more, we recommend downloading the Mimura Passport app. It is an app that allows you to experience the charm of the region through various functions such as the digital local currency Mimura PAY and collaboration with Mimura Healthcare. Mimura PAY, which can be used even when you visit VISON, creates a faster shopping experience with better value.
Please feel free to download it before visiting. In addition to receiving novelty items at the fair, those who download the software will receive up to 1,000 points (worth 1,000 yen) if they complete five challenges during the campaign period from February 6th to March 31st. Masu.
*The event will end when the first 3,000 people are reached.

access

672-1 Vison, Taki-cho TakiTown Mie Prefecture
TEL: 0598-39-3190

There are also buses from Nagoya and IseJingu!
Please see our homepage for details.

Parking fee: 60 minutes/200 yen all day
Service fee: 3 hours free for purchases of 2,000 yen or more
6 hours free for purchases of 3,000 yen or more
*If you use Honsoyu, you can get 2 hours free if you spend less than 1,000 yen.
*If you use the cafe, you can get 1 hour free if you spend less than 1,000 yen.
*There is no parking fee for those staying at the hotel or coming on two wheels.

We are waiting for you at the VISON Mimura Fair!

At the Mimura Fair in VISON, you can experience various experiences such as the charm of Mimura's local specialties, digital experiences, and making yuzu ponzu sauce. We are also running a campaign where participants can receive novelty gifts and points worth up to 1,000 yen!
Admission is free, so we look forward to seeing you!