The representative of Mie's milk [ouchiyama Milk] From information on the summer vacation special factory tour to the 75th anniversary gift plan! A thorough introduction to the delicious charms of ouchiyama Dairy Farm

Article Production / Mie Travel Ambassador Caster Mami
Photo / Mie Travel Ambassador Sanpei

▼Table of contents

• What is ouchiyama Dairy Farm?
• ouchiyama Dairy Farm Factory Tour Report
• Milk collection
• Packaging Room
• Move to the second floor
• Examination Room
• Filling chamber
• Milking experience
• Details of the Summer Holiday Special Factory Tour
• ouchiyama Dairy Farm's product lineup
• milk beverage
• Yogurt
• Pudding
• butter
• ice cream
• Various gift items
• 75th Anniversary Project
• "Hungry Twins" liven things up
• Special gift ① 75th anniversary T-shirt
• Special Gift ② Products from Mie Prefecture
• 2 Selected Stores in TaikiTown
• OuchiyamaMilkVillage
• Matsuda store
• Let's support ouchiyama Dairy Farm's 75th anniversary!

What is ouchiyama Dairy Farm?

In Mie Prefecture School Lunch Of the milk, Approximately 70% of elementary schools It is adopted in ouchiyama Milk The author, who is from MatsusakaCity, ouchiyama Milk I grew up in.

​The production area of ouchiyama Milk, familiar to the people of Mie Prefecture, is ouchiyama, TaikiTown, in the Okuise area of Mie Prefecture. Since the establishment of the ouchiyama Dairy Farming Cooperative in 1948, milk has been produced using production methods that give top priority to the health of the cows, under the motto "Good quality milk starts with healthy cows."​

Current Producer is from all over the prefecture. 12 people. Dairy cow breeding from Manufacturing of goods Because it is consistent up to Fresh and consistent quality It is said that this can be maintained.

Food Safety Certification "JFS-B Standard" ouchiyama milk production has been improved by introducing the following system. Hygienic and safe environment It is carried out in.

ouchiyama Dairy Farm Factory Tour Report

It is said that milk is a versatile drink and is necessary for children's growth. ouchiyama Dairy Farm invites the general public to a "special factory tour day" for a few days during the summer vacation. This time, the author, Caster Mami, wore a special 75th anniversary T-shirt that was not for sale and guided us around the factory!

Milk collection

First, we go to the tanks where fresh raw milk is delivered from farms in Mie Prefecture that are members of the association.

Milk Truck Temperature-controlled Tank truck Every day Approximately 20 units As it was coming, we were on the usual roads. A tanker truck filled with ouchiyama milk Maybe we're just missing each other.

Packaging Room

We were guided inside the factory building. We were immediately impressed by the sight that came into view!

In the "packaging room," which is so popular that it draws cheers from the children who participate, the finished products are neatly lined up and taken away one after another on a conveyer belt.

The products are automatically packed into boxes and temporarily stored in a refrigerator.

On the same day By truck shipping And, next morning There are supermarkets and On display in stores It is that.

From production, milk collection, manufacturing, delivery, and consumption, everything is completed within Mie Prefecture, which is why you can enjoy delicious, fresh ouchiyama Milk.

Move to the second floor

After the packing room, we move to the second floor. On the clean, white side walls are signs explaining about cows and dairy farming.

Before moving on to the next part of the tour, let's take a look at the display where all the products are lined up and check the lineup. There are many containers with the same shape but different designs.

Examination Room

Next, we will visit the examination room.

Several inspectors were brought in by milk lorry. All raw milk of component or Bacterial count, Flavor We check the following:

This is a machine called "Milcoscan."​

This is a highly accurate device that instantly displays milk information on the monitor.

The inspection process plays a vital role in ensuring safety and security.

Filling chamber

Next, we will observe how the products are filled.

How many 1000ml cartons of ouchiyama Milk, the company's best-selling staple product, are produced per hour using large filling machines?

The quiz was asked by Mr. Ono from the sales department of the ouchiyama Dairy Farming Cooperative, who was our guide.

"1000?" "Not yet!"
"3,000?" "I'll go even further!"

The answer is 6,500. For the 200ml cartons served in school lunches, it is said that 7,500 are made per hour.

We were given an easy-to-understand explanation using the paper that the actual container is made from to show how it is filled.

The small hole where the straw is inserted could be seen even in an operational factory!

Most of it is mechanized, bottle In the process Visual check is also being carried out.

180ml bottle entered in milk or ouchiyama Coffee You can often see bottled milk in specialty stores in the prefecture. For some reason, bottled milk tastes delicious! 900ml bottle It is also sold at some supermarkets, I want to enjoy the scent more It seems to be popular among people like this.

​SuzukaCity to the north and MihamaTown to the south!

​The farm and the faces of the producers are shown on a map of Mie Prefecture, with a life-size Holstein cow displayed next to them, allowing you to learn more about ouchiyama Dairy Farming right to the end.

After a question period, the factory tour comes to an end.

Milking experience

In front of the head office, there is a smaller-than-life-sized dairy cow monument on display. You can experience milking this cow using water!

I was taught how to squeeze the dough using the whole palm of my hand. It takes skill and is quite difficult!

Details of the Summer Holiday Special Factory Tour

At the end of the tour, you will be presented with a mini pack of ouchiyama Coffee. After the tour, it tasted even better than usual!

Now, ouchiyama Dairy's 2024 summer vacation special factory tour will be held on the following four days.

*The 2024 summer vacation special factory tour has reached capacity and applications are now closed. (Added on July 9, 2024)

July 20th (Saturday)
Saturday, August 3
Saturday, August 10
Saturday, August 17

Both sessions will begin at 11:00 a.m. and last for approximately one hour.

The capacity is 15 people per day. Applications are accepted by phone. It is first come first served, so if you are thinking of participating, please apply early!

ouchiyama Dairy Farming Cooperative "Summer Holiday Special Factory Tour"
Telephone number:　0598-72-2221
Reception hours: 8:30-17:00 (Monday-Saturday, excluding public holidays)
Application deadline: 1 week before each event *Applications will close once capacity is reached

ouchiyama Dairy Farm's product lineup

It is very popular as a souvenir from Mie or as a gift that can be shipped nationwide! We will introduce some of the delicious products from ouchiyama Dairy Farm, in addition to ouchiyama Milk.

milk beverage

​ouchiyama Coffee is the second most popular coffee after ouchiyama Milk. It is a blend of fragrant drip coffee and milk brewed at the factory. It has a sweetness that even small children will enjoy, but also has a slight bitterness in the aftertaste, making it a recommended coffee milk for adults as well.

Other dairy drinks include" ouchiyama Fruit" and the low-fat functional milk" ouchiyama Calcium Genki."​

Yogurt

ouchiyama Dairy Farm's yogurt makes use of the natural flavor of the milk and does not contain any flavorings or additives.

In addition to the "ouchiyama Family Yogurt 3P" shown in the photo, there are also standard-sized 400g plain yogurt and sweetened yogurt.

They also have the refreshing" ouchiyama Drinking Yogurt."​

Pudding

Fresh milk and Fresh cream was used lavishly "ouchiyama Soft Pudding Latte e Panna" teeth, Not inferior to specialty stores Its deliciousness is gaining more and more fans.

The soft, fluffy texture that melts in your mouth and the rich flavor of the fresh cream that spreads in your mouth... Once you try it, you'll never forget it!

butter

The same delicious taste as it was back then. ouchiyama Butter, which is loved by professionals, comes in a cute-looking 300g jar in addition to the standard 200g size.

It is made by slowly and carefully kneading fresh cream extracted from ouchiyama milk. It has a rich creamy flavor and can be spread on bread or used in cooking and baking. It is the author's top recommendation.

ice cream

​This ice cream is made primarily from ouchiyama condensed milk and fresh cream without any emulsifiers or stabilizers, giving it an irresistibly rich milky flavor.

I would say this is the best local ice cream! It's a gem that people from outside the prefecture should try too.

Various gift items

Dairy products Gifts filled with Yogurt, pudding Assortment of, ice Various sets of Gift items There is also.

A great gift for someone special or a treat for yourself!

Click here for a list of ouchiyama Dairy Farm gifts

75th Anniversary Project

To commemorate the 75th anniversary of​ ​ouchiyama Dairy Farm 's founding in June 2024, the company has hired YouTuber "Harapeko Twins" to start distributing 75 videos introducing attractive Mie Prefecture products.

ouchiyama Milk has been rooted in the local community and loved since before the term "local production for local consumption" was even coined. This business was born out of gratitude to their hometown, Mie Prefecture, and a desire to support Mie's food and give back. Not only Mie residents, but also people from outside the prefecture who are visiting Mie, should watch this video and rediscover the charms of Mie Prefecture, a treasure trove of ingredients!

"Hungry Twins" liven things up

Hungry Twins Act as My older sister, Kako and My younger sister Ako teeth, Born in Mie Prefecture They are twin talents. On their YouTube channel, Big Eating Project As of June 2024, the channel has 545,000 subscribers. In recent years, Big eater talent He is also active on terrestrial television programs.

The Hungry Twins will be touring Mie Prefecture's food producers, food manufacturers, specialty product stores, and other locations to promote the appeal of the prefecture. From June 1, 2024 to January 30, 2025, 75 videos will be uploaded to ouchiyama Dairy Farming Cooperative's YouTube channel three times a week on Tuesdays, Thursdays, and Saturdays to commemorate the 75th anniversary.

ouchiyama Dairy Farming Cooperative YouTube channel

Special gift ① 75th anniversary T-shirt

​An original T-shirt celebrating the 75th anniversary of ouchiyama Dairy Farm will be given to 200 people chosen by lottery from those who answer a questionnaire on the special website. On the front, under the large "75th" is the familiar cow design, and on the back, simple English letters and a cow are drawn, highlighting ouchiyama Milk. The 100% cotton T-shirt has a refreshing white background with a cool and cute blue look!

Special Gift ② Products from Mie Prefecture

There will be a chance to win products from Mie prefecture sponsored by the sponsoring companies from among the 75 locations featured in the program. We are looking forward to seeing what places in Mie the Hungry Twins will show us!

By the way, ouchiyama Dairy Farm is offering a gift set of two 300g jars of butter, as shown in the photo.

To apply, follow the Instagram account of ouchiyama Dairy Farm and repost a post with"#MiePeko" on Stories or Reels. For more information, please see the pinned application notes.

2 Selected Stores in TaikiTown

We will introduce two stores in Taiki TaikiTown, where our head office and factory are located, where you can purchase delicious ouchiyama Dairy Farm products.

OuchiyamaMilkVillage

The first place I would like to introduce is OuchiyamaMilkVillage, located along National Route 42, close to ouchiyama Dairy Farm.

Most of ouchiyama Dairy's products are lined up in the large refrigerated display case inside the store. Some of them are not available at supermarkets, so be sure to check every nook and cranny!

The most distinctive feature of OuchiyamaMilkVillage is its 24 varieties of soft serve ice cream.

The seats in front of the shop were filled with people eating soft serve ice cream! On this day, I ordered the classic, simple ouchiyama serve.

It was very milky and satisfying! I think I'll try a different flavor next time...

Homemade bread is also popular. ouchiyama Butter Used Danish Or satisfying French bread, hamburger or Sweets There is also a wide variety here.

A popular bread that has been loved for nearly 30 years "West Palm" per loaf banana but About 3 Also included banana bread is.

We selected a heavy, substantial sweet for lunch that day.

Enjoy your meal at a seat outside the store!

In addition to "West Palm", my other recommendation is "Milk France". If you like hard French bread, be sure to buy it as a souvenir.

Cute pink design "ouchiyama apple ore" is a rare product that you won't find in supermarkets. It has a refreshing taste rather than a milky taste. The sweetness of apples Strong Sweet drinks was.

In addition to ouchiyama Dairy Farm products, soft serve ice cream, and homemade bread, there are also souvenirs and local specialties available. Enjoy shopping to your heart's content while savoring the sweets.

Matsuda store

Next on our list is Matsuda Shoten, a long-established store that has been selling and delivering milk since ouchiyama Dairy Farmers' Cooperative was founded 75 years ago.

Since its opening, "Sankai no Sato Kisei" has been operating as an antenna shop for TaikiTown.

ouchiyama Dairy Products In addition to selling TaikiTown Nishiki dried fish andsweets For a long time, Products that continue to be loved locally are lined up.

Recently, they have also started holding events in collaboration with other shops in and outside the town. You might even be able to find a special gourmet dish made with ouchiyama milk​ ​that's only available that day! For more information, check out Matsuda Shoten's Instagram.

Matsuda Shoten's official Instagram account is here

"Kise, the Hometown of Mountains and Sea" In March 31, 2024 Opened in "Iroha ~Taiki Kitchen~" is also popular. noodles or Curry Rice etc. Snacks or coffee Including Drink You can enjoy.

The retro float in the photo has a meaning in color.

Mountains = The greenery of the mountains that spread across TaikiTown
Sea: Blue reminiscent of Nishiki Sea in TaikiTown
of
Go = Red cherry blossoms and azaleas blooming in the famous spots of TaikiTown

The charming staff smiled and said, "Maybe the brown color of the coffee float comes from the earth..." From inside the glass-walled shop, you can see ouchiyama and the rows of cherry blossom trees. Please enjoy a relaxing time with a local float.

​Matsuda Shoten has been a part of the history of TaikiTown together with ouchiyama Dairy Farm. Enjoy chatting with the locals and picking up some attractive souvenirs.

Let's support ouchiyama Dairy Farm's 75th anniversary!

​ouchiyama Dairy Farm in TaikiTown, Mie Prefecture produces milk that is familiar to the people of Mie Prefecture. Let's participate in the fun events commemorating the 75th anniversary of the founding and continue to support ouchiyama Milk!

​The 2024 summer vacation special factory tour will be available by advance reservation only for four days: Saturday, July 20th, Saturday, August 3rd, Saturday, August 10th, and Saturday, August 17th.

Please come and join us with your family for this valuable experience where you can see and learn about the ouchiyama milk production process. It's also perfect for your summer vacation independent study!