White Akafukumochi? Focus on white bean Akafukumochi from the confectionery expo limited “Akafuku Akafukumochi Celebration Bon” PR event 100 days before the opening of “Oisesan Confectionery Expo 2017”
掲載日:2017.01.11
“Oise-san Confectionery Expo 2017” is finally 100 days away from its opening!
At the event 100 days before the opening, the full details of the confectionery expo were revealed, and new products that would actually be served at the confectionery expo were introduced. Of particular interest is Akafukumochi Akafukumochi ` Akafukumochi Mochi Iwaibon'', which can only be tasted at the Oise-san Confectionery Expo venue! You can enjoy amazing white Akafukumochi. In addition, the Meiji era brown sugar-flavored Akafukumochi will be reprinted and sold.
In addition, we can't wait until April 21st to see the "Oise-san Confectionery Expo," which will feature approximately 2,500 sweets from all over the country!
![](https://www.kankomie.or.jp/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbmFIIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--18533e88053ddaeea2ab0f34f6927a6edc754cfc/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2wzWldKd09oSnlaWE5wZW1WZmRHOWZabWwwV3dkcEFvUURNQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--ef4af471d0804d4a7b7d74cb943d03ada1b9519d/188_11_org.jpg)
“Oise-san Confectionery Expo 2017” is finally 100 days away from its opening!
At the event 100 days before the opening, the full details of the confectionery expo were revealed, and new products that would actually be served at the confectionery expo were introduced.
Of particular interest is Akafuku's limited-time product "Akafukumochi Akafukumochi Iwaibon", which uses white bean paste and can only be tasted at the Oise-san Confectionery Expo venue!
You can have white Akafukumochi.
In addition, we can't wait until April 21st to see the "Oise-san Confectionery Expo," which will feature approximately 2,500 sweets from all over the country!
For information on how to purchase "Shiroi Akafukumochi," "Akafukumochi Celebration Bon," and "Reprinted Akafukumochi Mochi," please see the information on the Oisesan Confectionery Expo special website. The sales method for "White Akafukumochi", "Akafukumochi Celebration Bon", and "Reprinted Akafukumochi Mochi" will be changed. "Please refer to the.
![](https://www.kankomie.or.jp/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbmVIIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--e86834cc1f3bcb2d496a959df2016c7dc1f36707/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2wzWldKd09oSnlaWE5wZW1WZmRHOWZabWwwV3dkcEFvUURNQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--ef4af471d0804d4a7b7d74cb943d03ada1b9519d/188_12_org.jpg)
January 11th was 100 days before the opening of the event, so the "Ise-san Confectionery Expo 2017 100 Days Before Opening Event" was held at the Jingu Kaikan in IseCity for the press and others.
As this was a very popular event, many members of the media came to cover the event.
![](https://www.kankomie.or.jp/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbmlIIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--bd0e5b79cae537d7376c208675ef7cb7d1355645/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2wzWldKd09oSnlaWE5wZW1WZmRHOWZabWwwV3dkcEFvUURNQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--ef4af471d0804d4a7b7d74cb943d03ada1b9519d/188_13_org.jpg)
The National Confectionery Exposition, which has a history of over 100 years, was held in Hiroshima Prefecture four years ago, so Governor Suzuki will be the one to receive the baton from Governor Yuzaki.
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The theme of the event is ``Bringing 'hospitality' to the world through sweets.''
Executive Committee Chairman Noriyasu Hamada gave an explanation of the contents of the ``National Sweets Deaikan'', ``Sweet Crafts Museum'', ``National Sweets Dream Market'', and ``Sweet Nigiwai Dream Yokocho''.
![](https://www.kankomie.or.jp/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbnFIIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--669cd019dd82ab6ae23044f87c4cc6b37444b051/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2wzWldKd09oSnlaWE5wZW1WZmRHOWZabWwwV3dkcEFvUURNQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--ef4af471d0804d4a7b7d74cb943d03ada1b9519d/188_15_org.jpg)
Above all, the most noteworthy item is Akafukumochi 's first new product in 300 years, the white Akafukumochi "Akafukumochi Mochi Iwaibon"!
This is a dish that can only be tasted at the Oise-san Confectionery Expo venue, and is only offered at the confectionery expo.
![](https://www.kankomie.or.jp/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbnVIIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--d6b21e7a3a108e989730e73315ba2b9a36c8aa30/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2wzWldKd09oSnlaWE5wZW1WZmRHOWZabWwwV3dkcEFvUURNQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--ef4af471d0804d4a7b7d74cb943d03ada1b9519d/188_16_org.jpg)
I wasn't able to sample it as it was only on display, but it looked very delicious!
Akafukumochi mochi, which can only be tasted for 24 days from April 21st to May 14th during the Oise-san Confectionery Expo, is a must-try!
In addition, at Oise-san Confectionery Expo, `` Akafukumochi Mochi Celebration Bon'' (price: 210 yen) will be sold at ``Okage Chaya Sweets Shop'' in the ``Mie Food Zone.'' (For consumption only, not sold as souvenirs)
*Information as of April 28, 2019. Please note that the purchase method may change depending on the situation.
From Saturday, April 29th, the purchasing method will change.From the 29th onwards, one lottery ticket will be distributed to each visitor who requests one at each gate entrance from the opening time until 5:00 pm on the day of the event.
For more information, please see the information on the Oise-san Confectionery Expo special site, ``The sales method for ``Shiroi Akafukumochi,'' ` Akafukumochi Celebration Bon,'' and ``Reprinted Akafukumochi Mochi'' will be changed.''
![](https://www.kankomie.or.jp/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbnlIIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--673a0d2cf42d02ebe29f8501daab5afd165ebb10/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2wzWldKd09oSnlaWE5wZW1WZmRHOWZabWwwV3dkcEFvUURNQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--ef4af471d0804d4a7b7d74cb943d03ada1b9519d/188_18_org.jpg)
"Brown sugar-flavored Akafukumochi mochi" was made from the Edo period to the Meiji era, and if you buy it as a souvenir, it will definitely be a hit.
<How to purchase the reprint version of Akafukumochi Mochi>
*Information as of April 28, 2019. Please note that the purchase method may change depending on the situation.
From Saturday, April 29th, the purchasing method will change.From the 29th onwards, one lottery ticket will be distributed to each visitor who requests one at each gate entrance from the opening time until 5:00 pm on the day of the event.
For more information, please see the information on the Oise-san Confectionery Expo special site, ``The sales method for ``Shiroi Akafukumochi,'' ` Akafukumochi Celebration Bon,'' and ``Reprinted Akafukumochi Mochi'' will be changed.''
![](https://www.kankomie.or.jp/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbjJIIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--20dcd12facfcdebd9a764466b8e80bbee5b0c8a4/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2wzWldKd09oSnlaWE5wZW1WZmRHOWZabWwwV3dkcEFvUURNQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--ef4af471d0804d4a7b7d74cb943d03ada1b9519d/188_19_org.jpg)
The first one is "Shellette" by students of Iga Hakuho High School.
The appearance is very cute and is inspired by Mie Prefecture's famous pearls, and it is a refreshing sweet that allows you to enjoy the flavors of tea and citrus fruits at the same time.
![](https://www.kankomie.or.jp/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbjZIIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--971c1bd6c90a0a3dbe18d9de1f6230afb2dbe047/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2wzWldKd09oSnlaWE5wZW1WZmRHOWZabWwwV3dkcEFvUURNQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--ef4af471d0804d4a7b7d74cb943d03ada1b9519d/188_20_org.jpg)
The dough is made from seaweed, so you can enjoy the crispy texture on the outside and fluffy texture on the inside.
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I can't wait for the Oise-san Confectionery Expo!
Advantageous advance tickets are currently on sale.
Advance tickets are sold at Aeon Group stores and sweets shops in Mie Prefecture, as well as from ticket machines at convenience stores.
If you would like to purchase advance tickets online, please click here. (Shipping charges apply)
For more information on advance tickets, please check the official website (Admission Ticket Sales Management Center).
Name: 27th National Confectionery Expo Mie (nickname: Oise-san Confectionery Expo 2017)
Event period: 24 days from Friday, April 21st to Sunday, May 14th, 2017
Opening hours: 10:00-18:00 (until 17:00 on the last day)
Venue: Mie Prefectural Sun Arena (4383-4 Asakuma-cho IseCity) and surrounding areas
Official website: Oise-san Confectionery Expo 2017 official website
Event information: Oise-san Confectionery Expo 2017
Interview report: Japan's largest sweets festival "Oise-san Confectionery Expo 2017" has begun! I immediately went for an interview!
Interview report: Interview with Japanese and Western confectionery artisans at Oise-san Confectionery Expo “Challenging giant craft confectionery”
[Model course of Oise-san Confectionery Expo]
○ A trip to enjoy Ise, Toba, Shima and Ise-san Confectionery Expo 2017
○ Visit IseJingu with Oise-san Confectionery Expo 2017! Courses by train and bus
Please also take a look at the video that introduces the charm of Oise-san Confectionery Expo.
The National Confectionery Exposition has been held approximately once every four years in order to pass on the history and culture of sweets to future generations and promote the confectionery industry.
It began in Tokyo in 1911 as the ``1st Imperial Confectionery Candy Exhibition,'' and this is the first time in 40 years that it has been held in the Tokai area since Shizuoka in 1977, and the first time in Mie.
Please come by all means.
Oise-san Confectionery Expo's character "Ise Wanko" is waiting for you!
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