I went to Ureshino PA (up line)! Detailed information on popular souvenirs, gourmet food, and surrounding information!

Ureshino PA (above) was completed in 1990 and renovated in 2013, making it even easier to visit.

As the first PA you visit when heading north from Ise, the interior is inspired by IseJingu, and there are many original menus using Ise-Udon and Matsusaka beef!

You can enjoy the fried chicken from the nationally popular karaage restaurant "Kin no Torikara" as well as original local gourmet food that can only be tasted here, even when you take it out!

Let's introduce it in detail.

You can enjoy healthy fried chicken made with domestic skinless chicken breast in a stick type!

“Kin no Tori Kara” single size 300 yen, double size 550 yen, mega size 1000 yen.

There are also 8 types of spices and sauces, so why not find your favorite flavor?

“Matsusaka hormone fried udon” 510 yen. A dish of Ise-Udon noodles grilled with Ise-Udon sauce. It's more fragrant than regular Ise-Udon, and the combination of pork makes it filling and flavorful!

It's a flavor that both adults and children love.

This is "Matsusaka Hormone Yakisoba" for 510 yen.

Matsusaka beef offal is slowly simmered and topped on fried noodles. The sauce is a blend of commercially available sauce and Ise udon sauce, which is stir-fried with offal.

Now, when you step inside, you will find a sophisticated space inspired by the trees of IseJingu.

The products were lined up, centering on specialty products from Ise-Shima and Matsusaka, and the products were organized by corner, making it very easy to see.

There was also a jewelry corner with genuine pearls. Popular necklaces start at 2,160 yen.
It's great that you can easily buy stylish accessories.
There was also pearl jewelry that cost over 100,000 yen!

The spiny lobster corner also had a wide variety of products. All kinds of lobster-related products are lined up, from ``Shrimp Crackers'' to ``Ise Shrimp Salt Pie'' and ``Ise Kiwami Shrimp Crackers.''

I asked the store manager for recommendations.

The most popular one is the ``Ise Hosei Shrimp Cracker'', priced at 864 yen.
Made with Ise rice and lobster, you can fully enjoy the taste of Ise ingredients.

The fact that it has sold over 1 million boxes is proof that it is delicious!

This is Ise-Udon corner. In addition to the standard Ise-Udon that was carefully selected by the manager, there was also a wide variety of unusual items, such as those with Ise potatoes and curry udon.

“Ise-Udon” 4 servings for 1,080 yen.
This is a simple udon noodle that has been around for a long time in the Ise region, made with wheat grown in Mie Prefecture, thick and chewy noodles, and topped with a sweet and spicy sauce made from tamari soy sauce and mirin.

It's not as spicy as it looks, and has a somewhat nostalgic taste.

I was told that there were many menu items based on local cuisine such as Ise-Udon, as well as Matsusaka beef, so I headed to the food court with great enthusiasm.

The interior of the store is based on wood grain and black, and the seats are arranged in an L shape.

“Matsusaka Beef Yakiniku Set Meal” 1,380 yen. A set meal made with carefully seasoned Matsusaka beef belly that goes perfectly with rice. Also popular among women is the ``Mini Matsusaka Beef Bowl and Ise-Udon'' for 1,050 yen.
You can enjoy two specialties at once!

"Matsusaka Beef Hashed Beef" 900 yen is the manager's recommended menu!
We purchase from a long-established store that handles Matsusaka beef, and we use shimeji mushrooms grown in Matsusaka. Because the meat is stir-fried before being added, the umami doesn't come out in the sauce and is trapped inside the meat.

"Coffee roast" 300 yen. This is a carefully selected coffee that was distributed to media personnel at IseShimaSummit. It is refreshing and easy to drink, and even though it is black, it has no bitterness.
Even the manager who doesn't like coffee can drink this coffee black.

“Ise mochi” 648 yen. It has a traditional taste, made of rice cakes containing chestnuts and wrapped in moist tsubu-an (sweet red bean paste). Since it's on a skewer, your hands won't get dirty, and since it's divided into small pieces, it's also recommended as a "dividable souvenir."

“Matsusakayaki Momo Cookie” 540 yen for 10 pieces. Contains two types: Matsusaka beef cookies made with Shigureni Matsusaka beef finished with a sweet and spicy special sauce, and Matsusaka tea cookies made with a blend of Matsusaka tea powder.
It's crispy and easy to eat, and it even won the Monde Selection Silver Award!

``Iseta Mochi'' is a box of 10 bite-sized grain-filled mochi.
The set comes in 3 tiers and costs 648 yen!
It's a souvenir that looks cute and is also very wallet-friendly.

"Ise Jintocha Kintsuba" 8 pieces for 1,080 yen.
Kintsuba contains chestnut grains, and is wrapped in a thin skin infused with Isemoto kabusetea.
This is a dish that has a gentle aroma of tea in your mouth, and the texture of chestnuts is also an accent.

"Ise-Udon Cream Croquette" (240 yen) is a popular menu item that started five years ago.
You can enjoy melty Ise-Udon udon that has been transformed into a Western style with chopped Ise-Udon, rich Ise udon sauce, and béchamel Ise-Udon! The long and thin dish is the Matsusaka minced meat stick, which costs 310 yen.

There was plenty of minced Matsusaka beef and Matsusaka pork, and it was very juicy♪

【basic information】
Address 188 Ureshino Yakuojicho, MatsusakaCity Mie Prefecture 515-2355
Phone number 0598-42-4640
Parking lot: 13 large cars, 53 regular cars
Business hours 8:00-19:00 Takeout 10:00-18:00
Closed: Open all year round
Toilet outside the facility *Available 24 hours, barrier-free toilet available
EV charging facility available
Stamp rally held

*The information posted is as of March 2018.