I went to Ureshino PA (down line)! Detailed information on popular souvenirs, gourmet food, and surrounding information!

Ureshino is a town rich in nature in MatsusakaCity, Mie Prefecture.

Matsusaka was once home to Matsusaka Castle, and was once a bustling castle town's "kitchen of food."
We would like to introduce you to ``Ureshino PA (down line),'' which is eye-catching with its colorful banners and food stalls that remind you of such a lively town!

This is an outdoor toilet that has been recently renovated.

It's cleaner, more spacious, and easier to use. In addition to being barrier-free, there is also a restroom that is ostomate-friendly (for those with a colostomy or artificial bladder).

The plaza at the entrance is lined with seasonal vegetables and fruits produced by local farmers, as well as rare ingredients from outside the prefecture.

Popular items include Mie's traditional vegetable ``Mie Nabana'' and the firm and chewy ``Jirogaki''!
In addition, an open-air market is held every Saturday, Sunday and holidays from 8:00 to 12:00.

The energetic older brother, who is referred to by the staff as the "owner of Ureshino PA," is proud to show off his skills at the food stall.
Although he is good with his hands, he also has excellent conversation skills! As we were talking, it was completed in no time.

``Jumbo Takoyaki'', which is often featured on TV, costs 360 yen each.
As you can see from the size of the chopsticks, they are quite large, and I couldn't help but smile when I held them in my hands. Crunchy on the outside, melty on the inside♪

Everyone from children to adults can enjoy it.

``Beef short rib skewers'' are 500 yen each and are dipped in a sweet soy sauce-based sauce until crispy.
It has a lot of volume and is chewy! I felt so brave, like, "I'm eating meat!"

In the back of the store, there are many Mie specialties, pearl accessories!
You can purchase it for a very reasonable price of 1080 yen!
This is sure to be a great souvenir for women!
And be sure to treat yourself!

``Matsusaka Beef Bowl'', made with luxurious Matsusaka beef, a specialty of Mie, can be enjoyed for only 1,000 yen! This is a signature menu that the store manager is preparing to make a loss.
Please enjoy the rich flavor of Matsusaka beef.

The innovative and bold "Ise Ise-Udon with Matsusaka Beef" is 800 yen, which is made by putting Matsusaka beef on top of Ise's Ise-Udon.

Ise-Udon alone is filling, but with 50g of Matsusaka beef on it, it's more than filling!

If you want to fully enjoy the local specialties, try the "Local Gourmet Set" for 880 yen.
The set includes Ise-Udon and mini Matsusaka beef bowl and is a great value!
It is popular among women who want to eat a variety of foods in small portions.

The 1,400 yen "luxury beef bowl" has 130g of Matsusaka beef, so much so that you can't even see the rice!
The harmony of the sweet and spicy sauce and the equally strong umami of Matsusaka beef is an unforgettable taste.

"Matoya Oysters with Uma Soy Sauce" is 540 yen and is made with high-quality Matoya oysters caught in Matoya Bay in ShimaCity.
It has a rich and umami flavor, so much so that it feels like it's not just a seasoning, but a main character.
The staff's recommendation is to eat it with egg-cooked rice.

In TsuCity, `` TsuGyoza'' is also served in school lunches at elementary schools. It is characterized by its size, which is more than twice the size of regular gyoza, and you can enjoy it here. Since they are fried dumplings, you can enjoy crispy outside and juicy inside. The price is 210 yen each.

The ``Matsusaka Beef Croquette'' that has many repeat customers is 210 yen, and the ``Matsusaka Beef Minced Cutlet'', which can only be tasted here on the expressway, is 380 yen.

It is fried in-house every day, and when you bite into it, the sweet taste of minced Matsusaka beef fills your mouth.

“Heiji Senbei” 24 pieces for 540 yen.
A famous confectionery that has been purchased by the Emperor and Empress since 1939. It is modeled after ``Heiji's Forgotten Umbrella,'' which appears in the story of akogi akogi, famous for the traditional Noh song ``Ako.''
It has a pleasant and light taste and is loved by people of all generations.

``Shell Reine'' is made from Mikimoto Pharmaceutical's pearl calcium and uses flour ``Ayahikari'' from Mie Prefecture for 162 yen each.

Crispy on the outside and moist on the inside, it was chosen as a tea sweet at IseShimaSummit.

``Gyugin Honten Meat Miso'' is 760 yen and only sold here in SA and PA.
A dish that goes well with rice, made with coarsely ground red meat from Matsusaka beef and miso.

Gyugin, a long-established Matsusaka beef restaurant, makes this dish with great care.

"Dekotan Caramel" 220 yen.
A refreshingly aromatic and sweet caramel made from Minamiise brand-certified Dekotan.
It's recommended as a souvenir, but it's also perfect to accompany you on a drive.

``Ofuku Ice Mac'', which has been loved by IseCity for a long time, costs 180 yen.
I was surprised by this unique shape.
This ice cream will surprise you with its hardness the moment you eat it.
It is light and seems to sell well even in winter.

Mr. Mitani is a friendly, bright, and slightly shy staff member.
Customers were calling out to me and I was politely guiding them.
``We strive to provide customer service that will make everyone leave with a smile on their face!'' she answered with a smile.

【basic information】
Address 191 Ureshino Yakuojicho, MatsusakaCity Mie Prefecture 515-2355
Phone number 0598-42-6570
Parking lot: 13 large cars, 44 regular cars
Business hours 7:00-19:00
Closed: Open all year round
Toilet outside the facility *Available 24 hours, barrier-free toilet available
EV charging facility No

Access from public roads
Plat Park available. Drive along Prefectural Route 30 and turn south at the "Shinosho" traffic light onto Route 58. Proceed for 500m and turn right, then immediately left.

*The information posted is as of March 2018.