Founded by a Japanese painter, oboro-towel is a gentle towel made of 100% cotton using a unique dyeing method.

The product we will be introducing this time is Oboro Hyakunen Kiwami Oboro Gauze Towel Set 

2 pieces of ``100 Years of Extreme Face Towels'', which are characterized by their amazing volume and addictive softness, and 4 pieces of ``Oboro Gauze Towels'', which are perfect for bathing and have been popular since the early Showa era (1 of each color). The set "Oboro Hyakunen Kiwami Oboro Gauze Towel Set" costs 5,214 yen.

View product information for Oboro Hyakunen Kiwami Oboro Gauze Towel Set

So, it has a voluminous feel yet is surprisingly lightweight.Feelingoboro-towel Co., Ltd. has revealed the secret behind the comfort of Hyakunen no Kiwami, which has high water absorption and quick drying properties, and Oboro Gauze Towel, which has been loved for over 100 years and is perfect for bathing. We would like to introduce you to it along with its history.

The founder, who was also a Japanese painter, obtained a patent in 1908 and founded the company in TsuCity Mie Prefecture.

`` oboro-towel Co., Ltd.'' was founded in 1908 in TsuCity Prefecture, by Shozaburo Morita, who was also a Japanese painter, and obtained an exclusive patent for the ``Oboro-dyed Towel Manufacturing Method''.

At the time, there were only plain and bland towels available, so the technique of dyeing only the weft threads was revolutionary and quickly spread throughout the country.
Only the weft threads are dyed, and a vague pattern is drawn on the bottom of the white pile, which is why it came to be called `` oboro-towel.''

In 1918, the company was incorporated as Oboro Yukkin Shokai Co., Ltd., but the name oboro-towel became so famous that in 1926, the company name was changed to oboro-towel Co., Ltd. "change to.

It is unusual for a product name to become a company name.

Oboro gauze towels that continue to evolve with Japanese bath culture 

In 1927, we obtained a utility model for a bag-woven gauze towel and were the first in Japan to successfully mass-produce double-bag-woven gauze towels using fine yarn.
This gauze towel has just the right amount of volume, is very soft to the touch, is easy to wring, and dries quickly.
Therefore, this all-purpose towel, which can be used for washing and wiping with just one towel, was popular as a companion for public baths at the time of its establishment, and is still a long-selling product loved by many people today.

The secret behind the unique, gentle texture that you'll become addicted to once you use it is the thread and unique weaving structure (orisoshiki).
We use pile threads that are about half as thin as the threads commonly used for towels, and we have carefully calculated the weave structure to support the pile in order to maintain the texture.

Unusual for a Japanese towel manufacturer, all of the manufacturing processes, including weaving, processing, and dyeing and printing, are carried out within our own factory on the same premises.

*Pile is the part where the threads are raised three-dimensionally like a ring when you look at the towel from the side.

Oboro-dyed towels born from the playful spirit of Japanese painters 

Oborozome, a textile printing technique that prints designs only on the weft, is now often seen on gift towels and the like.The founder of this technique is a Japanese painter. A product born from an idea that existed.

In the early Showa era, towels were not yet widely used as daily necessities, and the towels that were used were often plain and tasteless.
Development began with the playful thought that if such a bland towel had a pattern, and the pattern stood out clearly when wet with water, it would be fun to use it. is.

When the left side of the photo is dry. When the right side gets wet.
It will give a very different impression.

Utilizing this unique technique, gauze towels with ``Ise traditional kimono patterns'' are created with the idea that ``we want people to feel the traditional beauty of Japan up close.''
This gauze towel is made by directly copying the original board of [Ise Katagami], which is a nationally recognized traditional technique of Mie Prefecture, onto a towel.

Although it is not included in the "Oboro Hyakunen Kiwami Oboro Gauze Towel Set" that we are introducing this time, it is a masterpiece that will definitely be appreciated as a souvenir for people overseas.
If you are interested, please check it out.

In addition, in March 2020, [oboro-towel] was certified as a Mie brand.

Product catalog of gauze oboro-towel from the early Showa era 

Another reason for the creation of gauze towels was a certain problem faced by geishas during the Taisho era, when the culture was dominated by kimono.
At that time, there were no convenient cosmetic tools like we have today, so people used medical gauze to apply powder and towels to remove it.
In order to resolve these minor inconveniences in everyday life, we listened to the concerns of geishas in red-light districts across the country and came up with a combination of gauze fabric and piled towel fabric.

In order to solve this problem, we completed a process of trial and error and created the super long-selling "Oboro Gauze Towel", which has been sold without changing its name since 1929.

At the time of its release, it was also called a "makeup towel" and was highly valued by geishas.

It also had a comprehensive product catalog, which was unusual at the time, and it must have captured the hearts of women because of its sense of security and ease of use.

New technology “Hyakunen Kiwami” born from the voices of fans 

Since its founding, oboro-towel has been loved by many fans, and has been particular about its ease of use, which is gentle to the touch, has good water absorption, and dries quickly.
"I want something more absorbent, soft, and voluminous to use as a bath towel."
"I want something more luxurious as a gift."
There are many requests from fans such as this because it is comfortable to use.

In order to respond to the requests of such fans, this "Hyakunen no Kiwami" was created over a period of 5 years.

Regular bath towels use thicker pile threads and long pile threads to increase water absorption. However, this method makes the towel itself heavy and makes it difficult to dry, which goes against the philosophy of oboro-towel continues to maintain ease of use.

What we came up with was a unique technique of combining two thin threads to create a pile.

Engineers from all stages of the company gathered together to repeatedly conduct research and development, and by applying a special treatment, we succeeded in creating a towel that is lightweight, yet has a sense of volume, and has excellent water absorption. However, it took a lot of trial production and monitoring to establish a stable texture and quality that could be commercialized.

The towel was completed after such hardship.
The name ``Hyakunen Kiwami'' was chosen to reflect our desire to combine the technology we have cultivated over the past 100 years with innovative technology to create a product that will continue to be loved for 100 years into the future.

When you pick it up, it feels really fluffy, and you can't help but rub it against your cheek.

100% cotton towels that are safe and secure worldwide. 

Recently, many towels made of synthetic fibers such as microfibers have become available, and many people are using them because they are affordable, highly absorbent, and feel quite nice to the touch.

However, these synthetic fiber towels have a tendency to get caught, which is unique to synthetic fibers, and remove essential oils. As a result, there is a problem that static electricity is easily generated.

The towels made by oboro-towel can solve such problems.
Made of 100% cotton, it has obtained Oeko-Tex® certification, a fiber recognized worldwide, and has been designated as a recommended product by the Japan Atopy Association.

"Oeko-Tex Certification" is a certification of the safety of textile products such as towels and clothing.
This certification is given only to those who have passed rigorous tests involving hundreds of harmful substances. Among them, there is a class, and oboro-towel has been certified as Oeko-Tex Standard 100 Class I, which is the strictest product class that is safe for babies to put in their mouths.

Scientifically uncovering the secret of softness 

The most important feature of "oboro-towel" is its ease of use.Where does this comfort come from?
In order to uncover the secret, we requested research from Professor Sakuma of Kyoto Institute of Technology.

When we measured the softness of `` oboro-towel'', we found results of 1.06 kPa to 2.68 kPa. What does it mean if you only have numbers? ? I think it is, but it is a numerical representation of softness.
Regarding this softness value, it seems that the softness that people feel happy is 2 to 5 kPa, which is the softness of the breast when a baby feels comfortable and safe being held in the mother's breast.
It turns out that `` oboro-towel'' achieves the most ideal softness that gives you that sense of security when it gets wet.
The softness when dry is a numerical value of delicate softness like a baby's skin.

The reason why `` oboro-towel'', which was created by pursuing the comfort of use through experience and sense, ``feels nostalgic and comfortable'' has been scientifically proven.

Developed with the aim of achieving even more ideal softness based on research results Specialized towels optimized for different body parts and uses 

While valuing tradition, we are always taking on new challenges to create products that are suitable for modern times.We have devised special towels that are ``optimized according to body parts and uses,'' including ``special face towels''.
oboro-towel, which has been around for 100 years and has been pursuing towels that suit women's skin in the hope of creating a product that can solve the problems of modern women, applied the innovative technology used when developing ``Hyakunen Kiwami.''

There are ``dedicated face towels'', ``dedicated hair towels'', and ``dedicated towels'' for body washing.

This item is recommended as a reward for yourself or as a gift for a loved one.

Preserving Japanese bath culture

oboro-towel, which has continued to make bath towels along with Japanese bath culture, is loved by the locals so much that it was featured in the local Tsu Guide in the early Showa era.

With such feelings towards the local community, we have launched the ``Never give up!Future Accommodation Gift Challenge in Nakaise Onsen Village, Mie Prefecture'' in order to support the Nakai Onsen Village, including the hot spring facilities at Sakakibara Onsen, which were hit hard by the new coronavirus in 2020. fart
In the hope that it would be an opportunity for people to enjoy traveling even just a little bit more, they donated ` oboro-towel'', which is perfect for traveling, as a gift to supporters.

Together with the local community for the next 100 years 

I'm sure you all have memories of having a favorite towel that you always held in your hands when you were little. Although it may not have a big meaning in your life, it is always present in your daily life, and you feel relieved when you touch it. In search of such comfort, we believe it is our mission to provide towels that are used in every situation, from the time you wake up in the morning to the time you go to bed, and provide towels that are as comfortable and enjoyable to use as possible.

Inheriting the innovator spirit of our founder, who was also a Japanese painter, we create one-of-a-kind products that will be loved for many years to come, using our in-house integrated production system to create unique products with fine threads, carefully calculated weaving structures, and unique customized processing methods. I would like to continue making them.

Please try using oboro-towel is loved by the local people and loved by the local people.

View product information for Oboro Hyakunen Kiwami Oboro Gauze Towel Set

At ``FAN'S SHOP OBORO'' next to the head office, you can actually pick up the items and make your selection. 

3-155 kamihamacho, TsuCity 514-0008
TEL: 059-227-3281
Business hours: Weekdays 9:00-17:00
Closed: Saturdays and Sundays *Irregular business hours on Saturdays

[Official homepage]
https://www.oboro-towel.co.jp/

[Official online store]
https://oboro-towel.jp/

[Mie specialty department store]
https://tsu-matsubishi.shop-pro.jp/