I want to visit Toba first! "Toba 1st Avenue" is conveniently accessible by car and is full of gourmet food, souvenirs, and tourist information!

TobaCity is known throughout the country as a pearl cultivation area, and the culture of ``Ama divers'' who fish by free diving is still deeply rooted in the city.
It is a popular tourist destination where you can enjoy beautiful sea views and fresh seafood!

Once you arrive at JR/Kintetsu Toba Station by train, it's a 1-2 minute walk along the dedicated passageway.
Arrived at Toba 1st Avenue in no time!
The connecting passage is covered, so you won't get wet even on rainy days, and it's easy even if you have a lot of luggage♪

If you are driving, please use the Sadahama parking lot located around Toba 1st Avenue.
There are parking lots 1 to 3, all of which are conveniently located within a 1-2 minute walk.

Toba 1st Avenue is a 3-story building that is right next to Toba Station and has an outstanding presence! Now let's go inside.

The first floor is the souvenir shop, pearl shop, and information floor.

At Toba Ichibangai's general guide, Toba Ichibangai Concierge, you can store your luggage while walking around town.

Regardless of the size, you can leave one piece of luggage for 200 yen, so you can leave not only your overnight luggage but also the souvenirs you bought and enjoy sightseeing light!
Furthermore, advantageous information♪
If you present Mie Kotsu's "Ise Toba Michikusa Kippu", you can deposit it for half the price of 100 yen!


We also offer a rental bicycle service, which is convenient for touring the surrounding area.
Great for walking around the nearby TobaAquarium, MikimotoPearlIsland, and TobaCity! There is also a type with electric assist.
Ordinary bicycle 1 day / 600 yen After 15:00 / 300 yen
Electric bicycle 1 day / 1,000 yen After 15:00 / 600 yen
(Reception hours/Please check business hours on the website.)

In addition, you can receive information that will make your trip more enjoyable, such as receiving tourist pamphlets for the surrounding area and having the resident concierge tell you about currently recommended sightseeing spots!

As mentioned at the beginning, this is the spot you want to visit first when sightseeing in Toba!

The Ise-Shima Barrier Free Tour Center is located across from Toba Ichiban Travel Concierge.
Staff who are familiar with Ise-Shima's sightseeing spots from a barrier-free perspective will provide guidance and advice to help people with disabilities, the elderly, and their families travel comfortably, and they can also rent wheelchairs. Masu.

If you want to travel to Ise-Shima but are worried about your health, please contact us by phone or through our website!


Ise Shima Barrier Free Tour Center
TEL 0599-21-0550
https://www.barifuri.com/

In addition, you can enjoy a panel with a portrait of a dugong from TobaAquarium and a chance to take a photo while trying on an ama costume.

At the "Ho-kkori Iyashidokoro" located in the center of the first floor, there is an Ise GreenTea tasting corner,
There's also a corner where you can take a break with "ceramic foot healing" where you put your feet in a heated ceramic ball!
(Currently suspended to prevent coronavirus infection)

It's perfect for a break during shopping.

Let's check out the souvenirs too!
``Shinju no Tamago,'' a custard-filled manju made in the image of a pearl, a specialty of Ise-Shima, and ``Ise Lobster Oil,'' which is recommended for drizzling on pizza or pasta.

There are many products unique to TobaCity 's famous pearl powder and collagen, and cosmetics containing pearl powder!

In addition, if you show your purchase receipt of 3,300 yen or more including tax at the Toba Ichiban Travel Concierge, you will receive a cute original Ama candy! (Limited time, first 2020 people)

Next, take the escalator to the second floor. There are many pearl stores, souvenirs, and miscellaneous goods.

There are 6 pearl stores in total, 4 on the 2nd floor and 2 on the 1st floor. The lineup is diverse, from affordable items that you can easily wear to luxury items!

There is also a stylish item with pearls subtly shining on the mask chain that allows you to hang your mask when you remove it.

``Toba 1 Challenge Market'' is a corner where you can find quality products from all over Japan, including Mie Prefecture.
There were lots of cute items, including accessories made with Ise-Momen!

Then, go to the "Toba Three Goddesses Request Reception Office" on the same floor.

These are `` Ishigami-san san (Shinmei-JinjaShrine)'' in osatsu-cho TobaCity City, which is said to make a woman's wish come true, and ``Kafuryago-san'' in Arashima-cho, which is said to bring good luck. (Isawa-JinjaShrine)" and "Hikotaki-san (Hikotaki oaki)" of Kawachi Town, known as the god of safe childbirth. We can accept requests on your behalf to the three goddesses.

If you write your wish on paper and put it in each wish box, it will be delivered to each shrine at a later date for your prayer.
It is gaining popularity not only among women but also among men.
The shrines are located in separate locations, so it's great for people who don't have enough time to visit them all!

It's still going strong since the 1970s when Toba 1st Avenue opened! ? I took pictures in front of a large sailing ship object...

Finally, head to the gourmet floor on the third floor, where seven restaurants are lined up.

Fresh sashimi, grilled shellfish, large shrimp, and juicy octopus... Toba's delicious seafood and Ise-Shima's local cuisine, including "Ise-Udon" and "Tekone-Zushi," can only be eaten at Toba 1st Avenue. Lots of gourmet food too! I'm having trouble deciding which restaurant to eat at.

When you look at the store's show window, you'll see some menu items that catch your eye, such as the ``Isobake Set Meal,'' which is a large tub filled with various seafood.
Even though it has so many items, it's very reasonable!

All of the restaurants are so well-loved by locals that employees who work at Toba 1st Avenue go there to eat in private.

For lunch, we had "Toba bento" made with Toba ingredients, served by restaurants on Toba 1st Avenue!
Pictured are ``Ama Meshi Bento Seaside Flavor'' (1,580 yen) and ``Ama Kama Meshi Bento from Tenbinya'' (1,350 yen).

In addition, Toba's specialty "Toba-gaa".

Each store in TobaCity sells their own original Toba-ga, but this one is ``Puripuri! Octopus mayo'', which is fried octopus from Toshijima, tossed in a sweet homemade sauce, and topped with nuts. Nut Dog” (600 yen).

The location of the sea in front of Toba 1st Avenue makes it even more delicious!
TobaCity has a beautiful sea view, so if you take out food, we recommend finding a place with a view of the sea to eat it!

From the observation deck on the third floor of Toba 1st Avenue, you can see the islands floating in Toba Bay and the passenger ships that cruise Toba Bay.
The view of the blue sky, sea, and floating islands is exhilarating! If the weather is nice, you can even see Mt. Fuji! ?

According to the staff, it's a great spot to view the fireworks of the Toba Minato Festival, which is held every July.

At this time, a photo exhibition of Ama divers was being held in the event plaza, which is used for various special exhibitions and rental space.

For dessert, go to "Handmade Gelato Minerva" on the first floor.
Enjoy original gelato made with ingredients from Ise-Shima!

Among them, the most popular is the ``Pearl Latte,'' which is a rich and rich milk gelato with pearl calcium added, and the ``Meyer Lemon & Cream Cheese,'' which uses Meyer lemons from Kiho-cho, Mie KihoTown.
Pearl Calcium contains many skin-beautifying ingredients and minerals such as calcium, and is recommended for women who care about their skin.
The naturally sweet gelato, which brings out the flavors of the cool ingredients, melted away the fatigue from all the walking!

Gelato *Each single
Cup 340 yen, Waffle cone 350 yen, Gelato cone 380 yen
(Photo shows gelato cone)

TobaCity is full of gourmet food, souvenirs, tourist information, spots to enjoy scenery and photography, and lots of ways to enjoy Toba City!
``We hope that by conveying the greatness of Toba to tourists from the perspective of locals like us, we hope that they will come to like Toba and leave their memories with us,'' the staff member said.
It is said that if you come here, you will definitely find something nice about the sparkling Toba.
When sightseeing in Toba, be sure to visit and discover your favorite things about Toba!


★Basic information
Address: 1-2383-13 Toba TobaCity, 517-0011
Phone number: 0599-26-3331 (Toba 1st Avenue)
HP/ https://www.toba1ban.co.jp
Business hours: 9:00 - 17:30 (Saturdays, Sundays and holidays) - 18:00 (varies depending on the season)
*Business hours are subject to change. Please check our website.
Closed: Irregular holidays on Thursdays Please check the website.
Access by car: Approximately 15 km (approximately 20 minutes) from Naiku via Ise Futami Toba Line
Parking lot: Adjacent to the “Municipal Sadahama Parking Lot (300 spaces)”
Access by public transportation/Kintetsu/JR Toba Station (1 minute walk) Next to Toba Bus Center
<Parking lot information>
Regular car 2 hours 500 yen
However, if the vehicle is removed within one hour, it is free of charge.
Free for large buses (over 3m in height)
<Parking service at Toba 1st Avenue> *Purchase amount for 1 store
[Purchase 3,500 yen or more]
Issuance of 100 yen parking service ticket
[Purchase 7,000 yen or more]
Issuance of 200 yen parking service ticket
[Purchase 10,500 yen or more]
Issuance of 300 yen parking service ticket
*Prices are subject to change, so please check with your contact information before going out.