Ise Naiku Senokuniya is a 1 minute walk from UjibashiBridge! You can enjoy the famous Kamiyo-Mochi, souvenir shopping, and Ise-Shima gourmet food!

“Ise Naiku Senokuniya” has arrived!
A large three-story building is located along the Miyuki road leading to IseJingu.

The bus stop is right in front of you, the nearest parking lot for Naiku is next door, and Naiku is just a 1-minute walk away!
In this way, it is a very convenient place for sightseeing around IseJingu.

The first floor of Senokuniya has a corner selling souvenirs and other items.
The spacious store is stocked with many souvenirs, including Ise-Shima specialties, sweets, and pearl products.

Among them, the most recommended is the famous "Kamiyo-Mochi" made by Senokuniya!
This rice cake is made by wrapping red bean paste in a dough made by kneading natural mugwort into glutinous rice polished from brown rice.

This Kamiyo-Mochi has been producing the same Kamiyo-Mochi ever since 1961, when the store changed its name from "Nakamura Tasuke Shoten", the predecessor of Senokuniya to the current "Senokuniya".

Mugwort is said to be a favorite of Amaterasu-Omikami Omikami, the deity of Naiku of IseJingu, and is said to be very good for the health, so Kamiyo-Mochi does not use preservatives or coloring agents.
When you take a bite, the refreshing taste of kusa mochi spreads throughout your mouth.

In 1975, it was presented to His Imperial Highness the Crown Prince, and it won the Minister's Award at the 19th National Confectionery Exhibition, making it a specialty of Senokuniya Ichi, a representative of Ise-Shima!

1,000 yen (tax included) for 12 pieces Kamiyo-Mochi, 550 yen (tax included) for 6 pieces

Following Kamiyo-Mochi there are many other specialties that are unique to Senokuniya!
This is "Monaka Seinokuni", a gem that was also dedicated to the "Geku Dedication Market" at IseJingu Geku.
Senokuniya 's special Dainagon red bean paste is sandwiched between the crunchy and crispy pieces.
Of course, it's delicious if you eat it as is, but we recommend toasting it in the toaster for 2-3 minutes before eating, as it will make it even more crispy!

Kamiyo-Mochi and Monaka are great as souvenirs, but you can also eat them at the Shinto Cafe, which faces the entrance of Senokuniya.
Perfect for taking a break after visiting IseJingu!


Amaterasu set (1 Kamiyo-Mochi and coffee set) 290 yen (tax included)
Tsukiyomi set (one Monaka Senokuni and coffee set) 370 yen (tax included), etc.

We still have Senokuniya original products!
``Ise Shima Kaori Senbei'' (600 yen, tax included) is a rice cracker that can be used as a snack or appetizer, and contains powdered spiny lobster, a specialty of Ise Shima, and seaweed.

“Oise Sando” (1,080 yen, tax included), which is a soft rice cracker sandwiched with Ogura bean paste, is also popular♪

We also have Ise's famous "Ise-Udon" (540 yen for 2 meals, tax included)!
Please try eating it at home♪

If you look around the store, you'll see that in addition to food, there are many souvenirs typical of Ise-Shima!
Pearl accessories from Ise Shima,

Mie's local sake corner is lined with drinks that were served to VIPs from around the world at IseShimaSummit held in 2016.

The purification cosmetics “Oisesan” series is popular among women because of its cute packaging.

The goshuin book is made of Japanese cypress wood with Ise Katagami patterns, a traditional craft of Mie Prefecture, and has a luxurious feel! Let's start collecting Goshuin stamps from Ise-san♪

Also, the series ``Somin Shoraishi Sonkamon'' has been particularly popular recently.
In the Ise-Shima region, there is a custom of displaying a shimenawa rope at the entrance all year round, and the mark attached to it is said to ward off evil spirits, marking the ``Somin Future Descendants of the Family.''

There are many goods with the mark on them, such as tote bags, tenugui, T-shirts, and masks, so be sure to try them out!


After enjoying shopping, it's time to eat!
When you go up the stairs from the store, you will find the dining area on the second and third floors.

Senokuniya attracts many group travelers as it is close to the tourist bus parking lot. This is a large dining room that can accommodate up to 200 people!

From the large windows, you can enjoy the view of IseJingu Grand Shrine. You can even see a glimpse of the entrance to Naiku in the back.

You can enjoy Ise's local cuisine and specialties while admiring such a view!

This is "Ise red sea Tekone-Zushi with mini Ise-Udon" (1,200 yen, tax included).
A luxurious dish where you can enjoy Ise Shima's brand fish "Ise red sea bream" with the local cuisine of this area Tekone-Zushi!

"Large fried shrimp gozen" (1,600 yen, tax included). Apparently, opening and frying shrimp is a unique way to eat it in Ise-Shima! ? It's full of volume!

There are also many special menus for groups, such as "Tekonezen Iseji" (2,420 yen, tax included), which can be eaten by reservation for 4 or more people! Please check the homepage for other menus.

Reservations can be made by phone or using the reservation form on the website.

In addition to shopping and dining, there are other services that are useful to know about.
At Senokuniya, the luggage storage service is free!
You can feel light and enjoy walking around the area.

We also rent the local ama character ``Meg Aoi Shima's Itachari,'' making it easy to get around to tourist spots in the area.


Meg Aoi Shima's Itachari Rental
500 yen per hour (tax included)
3 hours (includes drinks from Shinto Cafe) 1,500 yen (tax included)
3 hours or more *Until 16:00 (includes drink from Shinto Cafe) 2,500 yen (tax included)

If you walk for about 2 minutes, you will find Senokuniya 's sweet shop ``Sabou Tasukean''.

You can slowly enjoy seasonal sweets such as Kamiyo-Mochi, ``Tasukean special shaved ice'' (only available in summer), and ``Tasuke zenzai'' (only available in winter) in a restaurant that retains the retro atmosphere of the early Showa era!

There is a factory next door that manufactures Kamiyo-Mochi. Although you can't go inside directly, you can see the manufacturing process through the glass from Tasukean!

Jinjian
Business hours/10:00-16:00 (last order 15:30)


Just a short walk from Naiku, Senokuniya is a must-visit base for sightseeing around Naiku, where you can shop for famous rice cakes and souvenirs, enjoy meals, and have convenient services for walking around the area.
Why not stop by when you visit Naiku-san?