Making your time at home more enjoyable during the coronavirus pandemic: ``Kamoshika Dougu Store'''s online and real-life combined efforts
掲載日：2021.03.16
Komono-cho, KomonoTown is a production area of Banko-Yaki, which has been producing tableware and food-related utensils since ancient times. We want to convey the lifestyle culture that we want to preserve for the future from this land and deliver happiness through the dining table by manufacturing tools to convey it, and we are making high-quality products while also utilizing new online tools such as Instagram. Introducing "Kamoshika Doguten", which continues to work on!
・Attitude toward digital tools such as enhancing Instagram and online shops, and proactively introducing online store visits
- Online visit at stores and online factory tour at factories
・Fans who have spread online want to come in real life someday. Disseminating the charm of Komono
Promoting your own brand through both online information dissemination and physical stores
Kamoshika Doguten was created in 2014 as an in-house brand by Yamaguchi Pottery, a long-time pottery company in Komono. As a result of opening stores at exhibitions in various places and continuing branding, we have expanded our sales channels to include direct sales customers who do not go through wholesalers. In 2017, a physical store was opened in KomonoTown, allowing direct sales and pottery experiences.
Click here for the interview report about the pottery experience↓
Experience pottery at Komono's "Kamoshika Dogu Store"! A thorough report on shops selling unique and stylish pottery!
They have been posting on Instagram since before they opened their physical store, and as of January 2021, they have over 10,000 followers. After the spread of the new coronavirus infection in 2020, many people refrained from going out, and the need to enjoy "home time" increased. Kamoshika Dogu Store also puts effort into disseminating information, delivering tableware and miscellaneous goods to enrich the time you spend at home through its online shop.
Click here for Kamoshika Dogu Store's Instagram account
Furthermore, in conjunction with the sale of new products, we will be holding an Instagram Live where culinary experts will demonstrate cooking using the products. It was distributed for five consecutive weeks to convey the image of using the product at home. In this way, we use SNS in various ways to continue disseminating information that people will want to use even if they cannot actually go to the store or pick up the products.
Online store visits, online factory tours... Expanding experiences using the Internet
From December 2020, we introduced a 3D store where you can experience as if you were visiting the store when you access it, and a web visit where staff will serve you via the internet by reservation. The system allows customers to inspect the products as if they were actually shopping there and then purchase them through the online shop.
Last year, we installed Wi-Fi throughout the factory and introduced a system that allows users to take photos with cameras and tour the factory online. The open factory, which previously required reservations, is now available online. We are continuing to hold hands-on pottery experiences by limiting reservations to one group at a time and taking measures to prevent the spread of infection, but we are also working to offer experiences that are possible online.
I hope you will come to Komono someday through online activities.
At physical stores, we have installed large air purifiers, disinfected with alcohol, taken temperature checks, and installed acrylic boards at cash registers to prevent infectious diseases.
Since KomonoTown has many other spots suitable for sightseeing, efforts are being made to promote the town as a tourist destination by taking advantage of its location overlooking the Suzuka Mountains. Kamoshika Dogu Store also hopes that by providing information on nearby attractions through Instagram and other online channels, it will give people an opportunity to visit and tour Komono.
As people spend more time at home, many people have probably discovered that there are more experiences available online than they expected, and the convenience of online shopping, which allows them to order items from all over Japan from the comfort of their own home. However, there are still many people who are looking for a real-life experience, where they can hold and touch it, experience it with their own bodies, and interact with real people in the town.
At Kamoshika Dogu Store, we continue to provide a place where you can enjoy both online and real life, while continuing to make various improvements and improvements.
<Facility information>
Kamoshika Tools Store
Address: 2834-2 Kawakita, KomonoTown Mie-gun
TEL: 059-327-6555
Business hours: 10:00~17:00 (10:00~16:00 only on weekdays from December to February)
*We will inform you about business hours such as year-end and New Year holidays on our blog and SNS.
Payment method: credit card, PayPay, cash
Parking lot: 5 cars
HP: https://www.kamoshika-douguten.jp/
Access: Approximately 20 minutes by car from the Yokkaichi IC on the Higashi-Meishin Expressway, approximately 10 minutes by car from the Komono IC on the Shin-Meishin Expressway
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