Buy “Yunohana Senbei” online and enjoy the feeling of traveling using digital tools from “Hinodeya Seika”, which is expanding into the world
掲載日：2021.03.09
Due to the decrease in tourists and business closures due to the new coronavirus infection, the famous confectionery "Yunohana Senbei" also has a large amount of inventory. What saved the crisis was the connections between people and the continued dissemination of information on social networking sites such as Instagram. Introducing the efforts of Hinodeya Seika, which uses digital technology to find opportunities even in times of crisis!
・Disseminating information through SNS can help during the coronavirus pandemic
・Initiatives for collaboration packages, online shops and web store visits
・Utilization of AR technology for traditional package design
With fewer tourists, rice cracker stocks are piling up. What saved the crisis was the connection between people online.
Hinodeya Seika was founded in 1955. Yunohana Senbei, which has an impressive pink can, has preserved its traditional packaging by repeatedly making small changes and modifications to the original package design from 60 years ago.
Hinodeya Confectionery has been directly affected by the spread of the new coronavirus infection. The number of visitors to Yunoyama Onsen has decreased, and the tourist facilities that we do business with are closed. As a result, sales of souvenirs declined, and the company ended up with a large amount of inventory. At one point, the factory was forced to close, and there were times when it seemed like the future of the business was in jeopardy.
What saved them from the crisis was their fellow business owners in the local KomonoTown, the brand they had built up over the years, and their efforts on social media. He has been involved in activities related to tourism in Komono, such as serving as a director of the tourism association, so he told the members he works with about the plight of Yunohana Senbei and asked them to spread the word about it on social media, which spread the word. Orders came in via SNS, and orders increased as the posts on SNS were covered in web news, creating a virtuous cycle that allowed them to eliminate inventory.
Based on this explosive order experience, we have redesigned our website and online shop. Previously, the sales site was old and only accepted bank transfers and cash on delivery, but the new site not only utilizes the existing online mail order system to list products in an easy-to-read format, but also allows for the use of various payment systems. Starting this winter, we started offering online 3D and web visits.
When you visit the store in 3D, you can enjoy shopping as if you were actually walking inside the Yunoyama Onsen Kiboso store, and if you go to the terrace seats outside the store, you can also see a beautiful night view video and the scenery of Yunoyama Onsen. , a system is provided that allows you to experience sightseeing even if it is difficult to actually visit.
Promote product brands through various collaborations and steady Instagram posts
The packaging of Yunohana Senbei, which has an eye-catching retro can design that hasn't changed since ancient times, is also an asset of Hinodeya Seika. If you are from the suburbs of Mie Prefecture, you may have memories of receiving empty cans as souvenirs when you were a child, or of making use of empty cans at home.
In fact, even before the coronavirus pandemic, Hinodeya Seika has been implementing interesting initiatives using package design. So far, they have collaborated with BEAMS JAPAN and the ``Tora-san Collaboration Package,'' which was created by Yunoyama Onsen being the setting for ``Otoko wa Tsurai yo.'' Both of these efforts were made possible because the designer had a can of Yunohana senbei, and the buyer's family lived in Mie Prefecture and were familiar with Yunohana senbei.
In addition to disseminating information on these new initiatives and events, Hinodeya Seika also frequently posts information about Yunoyama Onsen on Instagram. This is because we want to not only sell souvenirs, but also convey the tourist experience. I continue to post in the morning and evening when it is easier for people to see it. SNS is viewed by a variety of people regardless of distance or time. The steady efforts made so far are starting to bear fruit, with inquiries from Japanese people living overseas and buyers in Tokyo finding out about Yunohana Senbei through social media.
The company is also taking on a new challenge by combining AR (augmented reality) with product packaging. When you switch the camera from the Hinodeya Confectionery account on Instagram, a 360-degree landscape of the hot spring town appears in the background of the subject, and local natural sounds play. Another feature is that when you take a picture of the balloons in the limited edition package using Instagram, a heart will appear and fly away. The experience of combining ``cuteness'' with the previous packaging became popular, and the packaging was exhibited in New York.
Both products can be purchased at the online shop. You can also access the purchase site directly from Instagram. *Sales of Tora-san cans will end as soon as they run out.
https://hinodeya-seika.stores.jp/
https://www.instagram.com/hinodeya_seika/
In reality, Hinodeya Seika's initiatives regarding digital tools are not all that big. We started by posting things on Instagram and progressed through trial and error. Once you try it out, the connections you make will lead to real product sales and the dissemination of information around the world. Please take a look at Hinodeya Seika's SNS and experience the charm of Yunohana Senbei and Yunoyama Onsen.
<Facility information>
Hinodeya Confectionery
Address: 5062 Komono, Komono-cho, Mie-gun, Mie KomonoTown
HP: https://www.hinodeya-seika.net/
Click here for a list of stores that carry the product
https://www.hinodeya-seika.net/company/
| Category | |
|---|---|
| season | |
| area |
