Oharai-Machi special feature! Introducing 23 popular spots for gourmet food, souvenirs, and experiences in detail.

There is a shop on the first floor, and a restaurant on the second and third floors, making it the perfect place to take a break during your trip. At the shop, we recommend the Ise specialty, `` Kamiyo-Mochi.'' In addition, the popular menu items at the restaurant ``Kinjian'' are the ``Tekone Set'' that comes with Ise-Udon, and the ``Big Shrimp Zen'' that features large fried shrimp. There is a space that can accommodate 200 people at both table and tatami seats, so you can feel at ease even with a large number of people.

Click here for the interview report: Ise Naiku Senokuniya is a 1-minute walk from UjibashiBridge! You can enjoy the famous Kamiyo-Mochi, souvenir shopping, and Ise-Shima gourmet food!

Maruyoshi Matsusaka opens a new butcher shop and restaurant in Ise!
The first floor is a corner for easy take-out items such as croquettes, minced meat cutlets, and beef buns (meat buns) made with Matsusaka beef (Matsusaka beef), as well as a meat corner.
The second floor is a restaurant where you can relax and have a full menu for a wide range of generations, including ``beef hotpot'' made with Matsusaka beef (Matsuzaka beef), yakiniku set, steak set, and hamburger set.
Some seats offer a beautiful view of Oharai-Machi townscape, making it a wonderful memory of your sightseeing/travel...♪

``Nikodo'' is a long-established souvenir shop located in `` Oharai-Machi'' in IseJingu Naiku Monzenmachi. The ``Matsusaka Niku Horaitei Steak Beef Bowl,'' made with melt-in-your-mouth Matsusaka meat served on top of rice, from the attached restaurant, ``Horaitei,'' is exquisite! The secret soy sauce sauce goes perfectly with rice. The store also has a menu that you can enjoy while walking along the approach, such as Matsusaka beef ``beef skewers'', ``croquettes'', and ``nikuman''.

Interview report: Nikodo, a long-established restaurant on Oharai-Machi, is famous for its “Matsuzaka Beef Steak Bowl”! We have been welcoming tourists with the same hospitality since the Taisho era.

The closest souvenir shop to Naiku. The first floor has a full lineup of souvenirs, including Ise-Shima specialties, Japanese accessories, folk crafts, and toys. This shop's specialties include ``Iwato mochi,'' which has a perfect balance of strained bean paste and kinako, and ``ginger sugar,'' which is branded by Otafuku. The dining room on the first floor is for general customers, and the spacious second floor is a dining floor exclusively for groups. The menu is so extensive that it will take you a while to order, such as `` Ise-Udon'' and ``Tekone Sushi'' made with local ingredients from Ise-Shima, and ``Ichibodon'' made with Matsusaka beef.

Click here for the interview report: Oharai-Machi largest souvenir shop "Iwatoya" is packed with original products and Ise-Shima souvenirs, including the famous Iwato mochi!

A honey specialty store run by a bee farm with a history of over 100 years. Domestic honey, which is rare and rich in flavor, is sold in various types with different tastes and aromas. The store's favorite is bee pollen, which is attracting attention as a superfood. Pollen is collected from flowers by bees, and its subtle sweetness and bitterness make it an excellent companion to salads and yogurt. The popular "Honey Monaka Ice Cream" is a store-limited product, and "Honey Potato" can only be tasted at the Ise Oharai-Machi store!

A store specializing in raw sea urchin, which has an irresistible chewy and plump texture. The showcase at the store is lined with a wide variety of colorful fish, from standard ones to seasonal ones. Among them, the most popular are `` Ise GreenTea Uiro'' and ``Sakura Uiro.'' `` Ise GreenTea Uiro'' is a perfect match between the chestnuts stuffed inside and the flavor of Ise GreenTea. ``Sakura Uiro'' has a subtle sweetness with a sakuramochi flavor that spreads in your mouth, making it the perfect accompaniment to tea. If you can't decide which one to buy, please try these two.

If you make a reservation in advance, you can participate in a variety of tours that suit your schedule and wishes, such as the ``early morning worship'' tour of the shrine while surrounded by the refreshing morning sun. The guides are all professional Ise tourist guides who have passed the advanced level of the ``Ose-san Certification''. Our highly skilled guides will bring memories and peace of mind to your mind during your visit.

This is a tourist information center (remote) located in the B2 parking lot of the municipal Uji parking lot near Naiku IseJingu Jingu.
Located next to Family Mart, we have maps and pamphlets for Ise available.

A luxurious restaurant where you can enjoy Matsusaka beef "A5", the highest grade of Wagyu beef, to your heart's content with yakiniku and sukiyaki. When you take a bite, the rich meat juices spread throughout your mouth, and the melt-in-your-mouth texture is a taste unique to top-quality Matsusaka beef. The secret miso sauce, which has been passed down since the restaurant's founding, deepens the flavor of the best meat. By procuring the best Wagyu beef through our own unique route, we are able to offer it at a reasonable price so that you can enjoy it easily. Just by picking it up with chopsticks, you can feel the softness and rich aroma that will make your stomach growl.

An Ise GreenTea manufacturing and sales store with a wide variety of Ise GreenTea related products lined up. One of the most popular products is the tea sale. We also recommend taking a seat at a table in the back and taking a break with one of our carefully selected ``Matcha Sets.'' We also offer tastings at the store, so you can take your time to taste the tea before buying the tea you like. Among these, their signature products are ``Otoha,'' which is grown by listening to high-quality sounds, and ``Ise Matcha,'' which is a matcha made from fresh leaves that are slowly grown in a tea garden in the middle reaches of the Miyagawa River. They will also give you detailed instructions on how to brew and drink tea, so feel free to ask.

For more than 90 years, sake from the brewery "Shirataka" was selected as the only "Jingu Imperial Sake" out of many sake breweries nationwide in 1924, and has been offered to the gods at the shrine without missing a day. It is being ``Shirataka Tokushu'', which has a clean and crisp aftertaste and a plump oak aroma, can only be obtained here. There is a standing bar inside the store, so you can easily stop by and have a drink. Enjoy a blissful time in Ise with a special drink.

The concept of this store is "an old-fashioned coffee shop." When you enter the retro store, you will feel as if you have traveled back in time to the Showa era. The menu is full of cute illustrations drawn by the artist, and the playfulness is also a highlight of the restaurant. The coffee is roasted after ordering, so you can enjoy the full-bodied flavor. The store is filled with LP records carefully selected by the owner, who is a singer-songwriter. Sometimes records are played as stylish background music, so if you're lucky you might enjoy it.

A udon restaurant where you can fully enjoy Ise-Udon, a local dish representing Ise. The current owner is the second generation and has preserved the traditional taste that has been passed down from generation to generation. The famous `` Ise-Udon'' can be enjoyed for just ``one coin'' even if you fill your bowl with chewy noodles, and all menu items are priced to be wallet-friendly. Depending on the season, you can also enjoy chilled ``chilled Ise-Udon.'' In addition to Ise-Udon, the special curry is also popular, and the simple seasoning gives it a nostalgic feel.

A sweet shop that specializes in light and healthy sweets made by a tofu shop. Their signature dish, ``Unohana Donatsu,'' is made from the okara leftover from making tofu, so it's very healthy. It is very popular among a wide range of generations, from children to the elderly. ``Otofu Soft'', which has a rich flavor but a mysterious aftertaste, is a dish that can only be found here, and has been loved for many years. Don't miss the special tofu made with the refreshing water of the Isuzu River and natural bittern.

A shop that sells ``isoage'' made with fresh ingredients from Ise-Shima, a treasure trove of seafood. As you pass by the store, the mouth-watering aroma will naturally stop you in your tracks. All of the Iso-age pieces lined up at the store are freshly fried and are the perfect size for eating while walking around. It's so popular that it's become a trend to hold a round octopus stick or cheese stick while walking around Oharai-Machi. Maruten uses only carefully selected salt and mirin, which are the key to the flavor, to bring out the flavor of the ingredients even more.

"Uoharu" has been in business for over 85 years. The owner, who was originally a fish shop, started selling Ise-Shima's vibrant seafood to tourists as souvenirs. The specialty, ``Same-no-tare,'' is a valuable dried fish that can only be obtained in a limited area of Ise-Shima. It has been featured in magazines and on TV, and many tourists come to taste it. ``Aosa'' from Mie Prefecture, which has a soft aroma of the ocean, goes well with miso soup and salads. In addition to seafood, we also carry original goods and sweets unique to Ise.

`` Henba-Mochi'' is characterized by its round, flat shape and browned color on both sides. We have continued to maintain the same taste since our founding by making various adjustments such as how to mix ingredients according to the characteristics of the ingredients and the daily changes in temperature and humidity. All of the ingredients we use are carefully selected domestically, and with the idea that ``we want you to eat what we made that day,'' the products that are made are displayed at the store from early in the morning of the same day. This rice cake will make you realize once again that ``simple is best.''

Click here for the interview report: Ise specialty "Henba-Mochi" is a mochi that has been associated with the Ise pilgrimage for over 200 years! Let's find out the secret to the deliciousness of brown rice cakes with fragrant grilled eyes!

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``SNOOPY Chaya Ise'' (IseCity, Mie Prefecture), located in `` Oharai-Machi'', a cobblestone street that stretches approximately 800m along the Isuzu River from UjibashiBridge, is a great place to stop by while visiting IseJingu. We reopened in Oharai-Machi on Friday, December 22, 2023 as ``SNOOPY Village,'' a complex store with three rich concept shops and a takeout shop.

Click here for the interview report: Snoopy Chaya is located in Oharai-Machi right near IseJingu Naiku! Cute sweets will soothe you

Toyotomi Hideyoshi, a warlord from the Sengoku period, visited Ise many times before unifying the country, and even stayed in Ise as a bridge magistrate for the construction of UjibashiBridge. Even after Hideyoshi became a feudal lord, he had a deep relationship with Ise, making great contributions to the restoration ShikinenSengu, so the people of Ise called the baked mochi from Ise that Hideyoshi liked "Taikomochi/Shussemochi". It's now called. The hand-baked mochi is made without preservatives to bring out the natural flavor of mochi rice and red beans, and is perfect for celebrating milestones.

Click here for the interview report: Taikoshusse-Mochi is a famous Ise confectionery loved by Toyotomi Hideyoshi! These elegantly sweet rice cakes are still hand-baked today, and you can enjoy them after visiting Naiku ♪

A pearl specialty store located at the entrance of Oharai-Machi. A popular product is a cell phone strap with a design inspired by "pig and pearl" with a single Akoya pearl and a pig attached. The product name is ``Strap that will instantly improve your luck,'' a name that will make you want it when you visit Ise. There are two colors, silver and gold, and the price is reasonable, so it is recommended for yourself or as a gift. Heart-shaped pearl pendants and "pearl amulets" are also popular.

By taking advantage of the geographical advantage of Ise-Shima, the ``home of pearls,'' and performing our own processing, we are able to provide high-quality jewelry at reasonable prices. The original accessories, which are designed and processed by the staff in the store's workshop using pearls carefully selected by the owner, are popular. There are Oharai-Machi and Ise store around Naiku, and each store has original products with different designs, so we recommend visiting both stores before finding your favorite.

If you want to enjoy visiting IseJingu or walking around Okage-yokocho in a kimono, then this is the place for you. A rental kimono specialty store, they offer a variety of ways to enjoy their kimono, including the ``Premium Plan'' that includes hair styling and the affordable ``Yumekomachi Plan.'' In addition, the "Premium Double Plan" is popular among couples, and a day spent in Japanese clothing is sure to become a cherished memory. You don't have to make a reservation, and we're also happy that you can come the next day!

A cafe with a retro feel from the early Showa era. This is a directly managed store of Senokuniya, and the building has been used as a product storage warehouse for many years, but has been renovated to keep it as it was back then, so you can feel the history of Ise. Inside the restaurant, you can enjoy `` Kamiyo-Mochi'' made every morning using a traditional pestle, and flavorful ``Zenzai'' cooked over a long period of time. The restaurant's recommendation is the set menu "Mochi a la carte" where you can enjoy three types of mochi with your favorite drink!