[First time in 45 years of history! ] Akafukumochi 's July Tsuitachi-Mochi "Take Nagashi" has been changed to "Sasa Warabi Mochi"! We will inform you about the product description and how to purchase it! [2023]

In Ise, there is a custom called Tsukitachi Mairi, where people visit IseJingu on the first day of every month.

This is a way to express gratitude for getting up early at the beginning of the month, and praying for a safe month ahead.

In 1978 (Showa 53), Akafukumochi launched ``Tsutsutachi Tsuitachi-Mochi' (rice cakes) on the first day of every month, excluding New Year's Day, in order to treat visitors to the first day of the month with mochi sweets associated with the season. They sell monthly mochi sweets, and they are so popular that there is a line every month.

In July, in honor of Tanabata, warabi mochi is wrapped in bamboo leaves. There is strained bean paste inside.

Apparently it tastes even better when chilled, so please give it a try!

The previous July product, ``Takenagashi,'' was a Japanese confectionery made by pouring mizuyokan into a bamboo cylinder.The product was made by punching a hole in the bottom of the bamboo tube and taking out the yokan to taste. Due to the current situation, it has become difficult to obtain raw bamboo from overseas, so we have switched to new products.

There are two ways to purchase Tsuitachi-Mochi: you can go to Akafukumochi main store early in the morning, or you can make a reservation by phone or online if you can't go to buy it early in the morning.
*Reservations for "Sasa Warabi Mochi" at the Ise delivery venue have ended.

Purchase on the day at Akafukumochi Store
I want to try it at the store! If so, go to Akafukumochi store early in the morning.
As soon as the store opens at 4:45, you will be guided in the order of arrival.

If you would like to purchase something to take home, please get a numbered ticket (timed ticket) that will be distributed from 5pm the day before at Akafukumochi store.
This numbered ticket only informs you of the time when you can make a purchase, and is not a ticket in exchange for purchase. Please note that even if you have a numbered ticket, the sale will end if the product runs out.

Phone, online reservation
If you are unable to go to Akafukumochi main store early on the day of the sale, you can make a reservation from the 10th of the month preceding the sales month.
If you make a reservation over the phone, you will receive an exchange ticket (information letter) by mail at a later date, so please bring the exchange ticket and payment with you on the day of your reservation at the designated time.
*Reservations for "Sasa Warabi Mochi" at the Ise delivery venue have ended.

Please click here for details on how to make a reservation.

You can also reserve and purchase at department stores!
You can also make reservations at Kintetsu Department Store Yokkaichi store, Akafukumochi directly managed stores in department stores in Nagoya, Kyoto, Osaka, and Hyogo!
Reservations will be accepted at stores from the 1st of the month preceding the sales month. A voucher will be issued at the time of reservation, so on the day of sale, you can purchase Tsuitachi-Mochi in exchange for the voucher and the price.
*Some stores accept online reservations.

Please check here for stores that carry it.

In addition, we are introducing monthly rice cakes and the popular "Tsuitachi-Mochi" on the following page.

Please take a look and enjoy the features of each product and the story unique to that month.