Kameyama/ Sekijuku “Aizuya” sells curry udon made in collaboration with a popular spice curry restaurant! The combination of soup stock and spices is exquisite!
掲載日：2023.07.26
Aizuya, a long-established restaurant in KameyamaCity (Sekijuku) in Mie Prefecture that is famous for its wild vegetable rice rice and Kaido soba noodles, has collaborated with Zero One Curry, a popular spice curry restaurant in Minato Ward, Tokyo that has been selected as one of the 100 best restaurants in Tabelog. Curry udon will be on sale from July 28th (Friday)!
○Address: 1771-1 Shinsho sekicho KameyamaCity, 519-1111
○電話番号：0595-96-0995
○Official URL: http://www.aizuya72.com/
○Business hours: 11:00~17:00
○Closed days: Mondays, Tuesdays (open if Monday is a holiday)
The challenge of a long-established okowaya restaurant that used to be a traditional inn
Sekijuku is Tokaido the 47th inn town on the 53rd itinerary. It is a tourist attraction where the streets of Edo (old Tokyo) still remain, but tourists have not completely returned since the new coronavirus, and the streets tend to be less crowded on weekdays. Aizuya," which serves curry udon this time, is a building from the late Edo period and was originally an inn representing Sekijuku, but now operates as a long-established restaurant famous for its rice with edible wild plants and roadside soba noodles.
The product development challenge with the unique spice curry was said to have been difficult as the pot turned yellow and could no longer be used for anything other than curry rice, but the popular rice was sold as ``Curry Okowa'' at an event only the other day. The response has been very positive, and the company decided to develop this service in hopes of encouraging people to visit Sekijuku in August, when the number of customers tends to decrease slightly.
The sets are made with plenty of Aizuya tempura, Yokkaichi udon noodles, and local seasonal vegetables, and are priced at 1,500 yen for the white rice set and 1,700 yen for the curry rice set, and were originally scheduled to be available until the end of August. However, due to popular demand, they have decided to extend the offer!
*The photo shows the curry rice set.
About Zero One Curry
Founded in 2014 in Osaka, a hotly contested area for spice curry. The owner, Mr. Tatsuta, has continued to improve his curry by incorporating local flavors from the southern Indian state of Kerala, starting with the Osaka spice curry that led the ``mixing'' movement.
In 2019, the restaurant moved to Minato-ku, Tokyo, and has focused on developing curry that goes well with charcoal and is loved by men and women of all ages.The restaurant has been selected as one of Tabelog's 100 restaurants and has been featured in numerous media outlets, creating lines of customers. It has become a very popular store.
The impetus for this collaboration
Zero One Curry is a very popular restaurant with long lines, but business has not been smooth sailing over the past few years due to factors such as the impact of the new coronavirus, the opening of stores in other formats, and rising prices. .
During this process, we started developing a frozen curry that could be offered as "Zero One Curry" to maintain business, and Aizuya came forward to collaborate with us as a start to utilizing frozen curry. It is the beginning of
In the future, the collaboration is expected to expand to other restaurants besides Aizuya.