We offer delicious rice balls and sincerity! YokkaichiCity' soul food "Momotaro Onigiri"
掲載日：2023.10.31
Do you know “Onigiri no Momotaro” in Mie Prefecture? Many people who see it for the first time may wonder, "What kind of store is this?"
Onigiri no Momotaro is a chain store that mainly sells rice balls, with its main store located in Mie Prefecture.
In addition to a wide variety of rice balls, we sell bento boxes, side dishes, sweets, and other products.
This time, we will introduce the charm of the rice ball Momotaro, which is loved as a soul food by YokkaichiCity Yokkaichi, Mie Prefecture.
What is Momotaro the rice ball?
Onigiri no Momotaro is a rice ball restaurant chain 1976 that operatesfounded in mainly in Yokkaichi City, YokkaichiCity Prefecture.
The company's founder, Kiichi Ueda, was impressed by the drive-ins and hamburger shops he saw during his trip to the United States, and realized that rice balls were the Japanese fast food alternative to hamburgers.
Currently, there are 16 stores in Mie Prefecture, and it has become so rooted in the local community that people recognize that ``Onigiri = Momotaro.''
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Are you lucky if you can see Momotaro when the peach opens? !
The large Momotaro doll in the head office building (Kubota Main Store) is a landmark that only those in the know know!
Five times a day (8:00, 10:00, 12:00, 15:00, 17:00), peaches are cracked and Momotaro appears along with cute music.
Those who saw it at the right time are lucky!
Momotaro's commitment to rice balls
At Onigiri no Momotaro, Rice, water, heat, loosening (salt), chilling,of Five I am particular about this.
The rice used is Mie Prefecture's branded rice ``Musubi no Kami''. By using high-quality rice promoted by the prefecture, we are contributing to local production for local consumption.
We use safe, delicious water that retains its mineral content using a water purifier that has a proven track record in water purification technology.
It is cooked all at once using strong heat, and then loosened with mineral-rich salt from Owase OwaseCity, Mie Prefecture. By starting the cooling process all at once, you can lock in the deliciousness.
Through continuous trial and error in pursuit of delicious rice balls, we have created products that are loved and reflect our commitment.
A variety of rice balls that you can eat at Onigiri no Momotaro!
When I went to the Onigiri Momotarō Kubota main store for an interview, there were many customers coming in and out from the morning hours. There seemed to be many regular customers.
Since it's morning, there's a very rich lineup of rice balls!
Among the many rice balls, I decided to try ``Aji (180 yen),'' ``Sake (180 yen),'' and ``Shichimi Kinpira Mayo (170 yen).''
The deliciousness spread through each grain of rice, and the combination of the deliciousness of the rice and the ingredients was outstanding. It's packed full of ingredients and is very filling.
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Click here for Momotaro Onigiri's popular products!
The most popular onigiri is ``taste''. A mildly flavored rice dish with just the right amount of soy sauce.
The second most popular onigiri is "sake" and the third most popular onigiri is "yaki cod roe."
Find your favorite product from our wide selection!
Momotaro Onigiri's appeal extends to products other than onigiri...
In addition to rice balls, there is also a food menu such as ``Western-style packs/Japanese-style packs,'' which are packed with side dishes in compact containers, ``homemade miso soup,'' and ``udon.''
In fact, rice balls account for about 40 % of Momotaro Onigiri's sales, with other products accounting for the rest!
Many customers order it together with rice balls because it goes perfectly with them.
Among the most popular items is the dashimaki tamago, which has a sweetness that fills your mouth and makes you feel nostalgic.
The dashimaki tamago, a product that Momotaro Onigiri is proud of, is made by dashimaki craftsmen Mr. Shimamura and Mr. Yoshida. 2 name is 12 Making full use of the grill on the stand, Each piece is carefully baked.
There are a wide variety of bento boxes, and just like rice balls, the contents change depending on the season.
The restaurant is said to have many fans because of the sincerity that goes into the process of ordering and adding rice. Popular with people who want to eat a filling meal.
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The sweet and delicious sweets are also a must-try!
I also tried the ``Salt Ohagi''.
It's the opposite of regular ohagi, and has a new sensation of rice wrapped in red bean paste. The salty rice and sweet red bean paste were well balanced and delicious.
The Kubota main store also has a wide selection of sweets such as ``zenzai'', ``shaved ice'', and ``Abekawa mochi'', so many customers come here to enjoy tea.
Plenty of eat-in space too
The Kubota main store that we visited this time had ample eat-in space (*The size of the eat-in space varies depending on the store).
There are counter seats in the spacious and relaxing interior.
In addition to the rice balls you purchase, you can also enjoy udon, oyakodon, sweets, and more.
Interview with Executive Vice President Ueda about Momotaro Onigiri's "sincerity"
This time, we spoke to Mr. Ueda, the executive vice president of Onigiri no Momotaro!
Onigiri Momotaro's mission is to "deliver sincerity to those who are connected to Momotaro."
Just as they have pursued delicious rice balls that have been loved for many years, they also pursue handmade quality in their side dishes and sweets, aiming to create products that are delivered with sincerity.
Also, most of the working staff are women. As a "mom company," we also provide a warm atmosphere.
Please come and visit Momotaro Onigiri, which is filled with the idea of ``providing sincerity to local residents and customers visiting Mie Prefecture.''
Access to Onigiri no Momotaro Kubota main store
[Address] 1-6-54 Kubota, Yokkaichi YokkaichiCity Mie Prefecture
[Business hours] 7:00- 20:00
[Regular holidays] Irregular holidays (Please check the website for details)
[Access] About 9 minutes walk from Kintetsu Yunoyama Line "Nakagawara Station", about 19 minutes walk from Kintetsu "Yokkaichi Station"
[Official website] https://onigiri-momotaro.jp/