``Beef Club Noel'' where you can enjoy authentic ``Matsusaka Beef Steak'' Enjoy the taste of a famous restaurant listed in the Michelin Guide and 100 Famous Steak Restaurants! Advertisement

Yuumi Kato profile

Model/talent born in 1996, living in Mie Prefecture

2018 as a representative of Mie Prefecture,Participated in Miss Universe Japan

Participated in the world tournament as a representative of Japan.

3rd place) at the 2022 Miss International Japan CompetitionRunner-up (

Received the special Perfect Body Award.

March​ ​18​, 2022.Appointed as MatsusakaCity Brand Ambassador on

1. The secret behind the deliciousness of Matsusaka beef

1973, is a beef steak restaurant directly managed by Maruko Meat Shop, located about a 5-minute walk from Matsusaka Station.The long-established Beef Club Noel, founded in

Taking advantage of the advantage of being directly managed by a butcher shop, you can enjoy authentic Matsusaka Beef Steak, each piece of which is carefully grilled, based on the concept of ``We want locals to eat it at a reasonable price.''.

This is a popular restaurant loved by both locals and tourists from other prefectures!

This time we will have Matsusaka beef loin steak lunch 200g (¥8,000 including tax)

(Includes today's soup, salad, rice, and drink)

I was able to see the big piece of meat before it was cooked!

Matsusaka beef is known as a ``meat art'' and has a beautiful marbling.

Store owner Nitta said, ``This is still half the size.

If the area is too wide, it will be thin when made into a steak, so I cut it in half. ”

What a luxury...

Matsusaka beef steak is sure to be delicious because you can simply enjoy the ingredients!

Each steak is carefully grilled on a large iron plate.

He seems to be using his long-held sense of how to grill and cooking time.

While cooking, we spoke to the owner, Mr. Nitta, about the details.

Yuumi: "I've heard that Matsusaka beef is raised on beer. Is that true?"

Shop owner Nitta-san: ``Well, I guess it depends on the farmer.

Drink beer, massage with shochu,

Also, it seems that they can choose whether it is good or bad by looking at the shape of the horns. ”

The reason Matsusaka beef is given beer is to increase its appetite and make it eat a lot.

However, the most important thing is to match the amount and type of food to each cow, so it seems that each farmer has a secret blend for their feed.

We have devised ways to build relationships of trust and help children grow healthy and stress-free, such as shochu massage to soften their flesh, skin-to-heart brushing, and walks to relieve lack of exercise!

Yuumi: ``There are various breeding methods depending on the farmer.

Is there any preparation or preparation done for this steak? ”

Store owner Nitta: “No, actually we don’t do much processing.

I just cut the muscle easily,

The meat quality of Matsusaka beef is delicious and can be eaten as is. ”

2. Enjoy the ingredients! Exquisite Matsusaka beef steak

And finally, we meet...!

(*This time, we received a special cut.)

Nitta's particular method of grilling is medium-rare.

Owner Nitta says, ``I think medium rare is the most delicious.

The good thing about Matsusaka beef is its high-quality fat and softness.

It would be a waste to set it on fire.

Of course, we can also make it well-done if you request. ”

Yuumi: “It looks delicious! The knife goes in easily.”

Owner Nitta-san: ``Please enjoy the trout as is, as it is seasoned with salt and pepper.''

Yuumi: “I’ll eat it right away!”

delicious …! amazing! It melted in my mouth in no time. ”

Store owner Nitta-san: ``Thank you.

The seasoning is simple, just salt and pepper.

It also comes with a soy sauce-based sauce,

First of all, I would like you to enjoy the taste of the ingredients as is. ”

Yuumi: “I had the impression that Matsusaka beef was rich, but

It's so refreshing and refreshing that you can't believe it's beef fat. ”

Owner Nitta says, ``Because it's a cow, it has no taste or odor and is refreshing.

The original meat quality is also soft. ”

The quality of the meat from female cows is especially finely marbled and soft, and it doesn't have the characteristic beef odor.

I'm happy because it's not greasy and I can eat it easily!

Yuumi: ``The appearance of these vegetables is also impressive.

The ingredients are packed with flavor and are delicious. ”

Owner Nitta: ``This thick vegetable has also been well-received for a long time.''

This time I had the recommended Matsusaka beef loin steak lunch.

You can also enjoy Matsusaka beef fillet steak and other rare cuts.

Please enjoy our carefully selected steak!

3． Beef Club Noel's commitment

Owner Nitta: `` There's a directly managed butcher shop (Maruko Butcher Store) right next door, so...

deliver fresh Matsusaka beef quickly.Our strength is that we can

When choosing Matsusaka beef, my criteria is to buy it from the farmers who always take care of me. This farmer definitely has it. We value our long-standing relationship of trust.

Since we buy half a head, we are able to offer not only loin and fillet, but also rare parts such as strawberry and rump. ”

(※It may not be available depending on stock availability.)

Yuumi: ``The reason you can eat Matsusaka beef at such a reasonable price is because we have a directly managed store called Maruko Butcher.''

Owner Nitta: `` The loin steak lunch and sirloin steak are especially good value, and I'm confident in their taste, so I'd like everyone to try them!''

Four. store information

``Beef Club Noel'' where you can eat Matsusaka beef steak at a reasonable price

It is crowded not only with locals but also with customers from other prefectures.

A famous restaurant that was featured in the Michelin Guide Special Edition 2019 and 2020, 2021, and 2022. Reservations are recommended, especially on weekends and holidays.

Address: ​25 Kyomachi, MatsusakaCity City, Mie Prefecture 515-0017

business hours:

[Weekdays] 11:30~14:15 (LO 13:30)

　　　17:00~20:45(LO 20:00)

[Saturdays, Sundays, and holidays] 11:30~14:45 (L.O. 14:00)

　　　　17:00~20:45(L.O.20:00)

Closed: Thursdays, first and third Wednesdays

Phone number: 0598-26-6410

Official website: http://29noel.com

Production: REP Inc.

Text: Hina Ayumu Sho

Photo: Kosai Iizuka (REP Inc.)