``Matsusaka Maruyoshi Kamata Main Store'' A familiar taste that has been passed down from generation to generation. Influencer Yumechin from MatsusakaCity enjoys ``Matsusaka Beef'', which continues to be loved even though times have changed! Advertisement

in​ ​1961 as a butcher shop specializing in Matsusaka meat and a restaurant for the general public.We have passed down the taste from generation to generation based on the belief of ``providing delicious and good food at a reasonable price.'' Ta. You can enjoy authentic Matsusaka beef that has remained unchanged since its establishment.``Matsusaka Maruyoshi'' was founded

You can enjoy Matsusaka beef in a variety of dishes, including the Matsusaka beef sukiyaki that we will have this time, as well as steak, amiyaki, shabu-shabu, and gyu-nabe.

“Matsusaka Maruyoshi” has been loved for a long time. Yumechin, an influencer from MatsusakaCity, enjoyed luxurious Matsusaka beef sukiyaki at Kamata Main Store!

1. Exquisite! Matsusaka beef sukiyaki that melts in your mouth

This time, we have prepared a luxurious Matsusaka Beef Toro Sukiyaki for two people. (9,350 yen per person. Includes 150g of loin, rice, miso soup, pickled vegetables, egg, and dessert)

This loin is a rare part that can only be harvested from 700kg to 14kg per head! It is characterized by easy marbling and fine texture, allowing you to enjoy just the right texture and rich flavor.

Immediately, the first piece was cooked by a waiter.

Yumechin: ``Thank you very much! It's a special feeling to be able to have the waiter cook the food right in front of you.This may be the first time I've had the food cooked properly.''

Mr. Nakai: ``Now let's start cooking. After grinding the beef tallow, we quickly grill the meat, then sprinkle it with cane sugar and grill it. Immediately add soy sauce and simmer it in our homemade kelp soup stock with sake. I’ll go.”

Yumechin-san: ``You can smell the nice aroma of the soy sauce and soup stock.''

The special feature of Matsusaka's sukiyaki is that it does not use warishita.

Matsusaka-style sukiyaki is made by first grilling the beef and then seasoning it with sugar, soy sauce, and kelp stock.

Nakai-san: ``Please enjoy the first piece as is.''

Yumechin: "At first, it's just like that. Let's eat it! It's delicious...! The flavor of the meat spreads out. Even though each piece was so big, it melted in no time! It had a good seasoning and was delicious. is."

Mr. Nakai: ``At first, we want you to enjoy the umami of the meat, so we eat it as is.Toro has a lot of fat, so we season it well so that the taste doesn't get too muddy.''

Yumechin: “I heard that the soup stock is homemade, but do you use something special?”

Nakai-san: ``It's just soaking kelp in alcohol.It's easy to recreate at home, so please give it a try.''

Yumechin: "That's right. It's easy! If you buy meat at Maruyoshi's butcher shop and then go home, you can recreate Maruyoshi's taste at home."

Mr. Nakai: ``Next, we'll add the vegetables. From this point on, we'll leave the cooking up to the customer. We recommend that you add the meat to the area where there's plenty of stock, so the flavor will soak in.''

Yumechin: “If we can cook it ourselves, we can adjust the taste, and it’s also fun. Do you have any other cooking tips or recommendations for how to eat it?”

 Mr. Nakai: ``Please enjoy it with egg.It's delicious if you dip it in plenty of egg.''

Yumechin: “You eat it by mixing it with eggs! I’m going to try it right away.”

Yumechin: "It's nice that it's mild again. It's easy to eat even though there's a lot of marbling. I've never had Matsusaka beef that's so crunchy! The flavor of the meat permeates into the vegetables and it's very delicious. The rice is also good. I’m here.”

2. About Matsusaka Maruyoshi’s commitment

 1961 Year (Showa) 36 It was established in 2015 as a butcher shop specializing in Matsusaka meat and a popular restaurant. Currently, everything from production to processing, sales, and directly managed restaurants is integrated, making it a shop that is loved both domestically and internationally, from locals to overseas tourists! The track record of over half a century proves its deliciousness.

At our directly managed restaurant, we offer signature menu items that have been extremely popular since our founding, such as ``Matsusaka Beef Toro Sukiyaki,'' which uses rare marbled loin meat, and ``Matsusaka Beef Loin Steak,'' which uses only the center part of the luxurious sirloin. You can enjoy "meat hot pot". You can also enjoy Matsusaka Beef Ami-yaki, which uses a luxurious amount of fillet, original menus using Banko-yaki ceramic plates, a specialty of Mie Prefecture, and shabu-shabu.can do. Additionally, Matsusaka Beef Roast Beef Bowl and Matsusaka Beef Steak Bowl are available in limited quantities at the Kamata Main Store.

At the butcher shop next door, Matsusaka beef is not prepared in advance, but only the amount needed each day is cut. The Matsusaka beef used in the restaurant is also freshly cut on the same day. The strength of directly managed stores is that they can provide delicious food that is safe and secure. It is true craftsmanship that we place the highest importance on the maturation and flavor of Matsusaka beef, and are able to maintain the highest quality without sacrificing its deliciousness! We deliver the highest quality Matsusaka beef every day. We also introduce how to preserve meat and how to enjoy delicious Matsusaka beef on our website. Click here for details! (https://www.matsusakaushi.co.jp/method.php)

The fattening on our own farm is done with a lot of care and love. The cows are not fed with a commercially available compounded feed, but with an original blend of feed, which is tailored to each individual cow. By doing this, you can feed each cow a feed that is appropriate for each cow depending on its weight and physical condition, and it also allows you to have physical contact with the cows. In addition, to prevent cows from coming into contact with each other or people, or to prevent injury, the horns are sometimes removed in a process known as ``dehorning,'' but we do not do this because it causes great stress to the cows. The cows are fattened in their natural state in a clean barn that is thoroughly weeded and cleaned every day.

Each cow is raised with love in this way, resulting in the highest quality Matsusaka beef, which is known as a ``work of meat art'' and has a fine marbling and a well-balanced red color.

3． store information

``Matsusaka Maruyoshi'' has passed down its taste from generation to generation based on the belief of ``delicious and good food at a reasonable price.'' The same deliciousness that has been loved for more than half a century since its founding. Enjoy authentic Matsusaka beef!

Kamata main store

Address: 239-2 Kamatacho, MatsusakaCity Mie Prefecture

Phone number: Restaurant 0598-51-2249

              _Butcher shop 0598-51-4529

Business hours: Restaurant 11:00~21:30 (LO 20:30)

              _Butcher shop 9:00~18:00

Closed: Wednesdays (Please check the business calendar for details.)

Official website: (https://www.matsusakaushi.co.jp)

Production: REP Inc.

Text: Hina Ayumu Sho

Photo: Kosai Iizuka (REP Inc.)