IseJingu Geku front area of 参道" feature! Introducing 18 popular spots from long-established stores to the hottest restaurants! Geku

The famous "Itoin Senbei" is bite-sized and has a gentle taste. The dough is made from chicken eggs, sugar, and flour and baked into a thin layer, so it has a crispy texture. It is also known as the sweet that was presented to His Majesty the Emperor when he visited IseJingu in 1908. A ``sashiin'' is a copper seal that was attached to raw silk imported to Japan from the Muromachi period onwards. The various letters, pictures, and shapes are imprinted on the surface, so it might be fun to look at the patterns one by one.

A cafe that opened in December 2016 and is close to IseCity Station. The interior of the store is unified with woodgrain tones and has a relaxing atmosphere. The shop's main selling point is its mellow ``cold brew coffee,'' which is brewed over an 8-hour period, and its fragrant ``charcoal-roasted coffee,'' which is hand-brewed for each cup. The cozy space where you can relax and enjoy delicious coffee will make you want to stay for a long time. In addition, at the adjacent Sweets Workshop, you can purchase castella made with local ingredients, supervised by the executive chef Ise Shinsen.

``Panju'' is a combination of ``bread'' and ``manju'' that has been loved by people visiting Ise since ancient times. The secret to its popularity is that it's small in size and comes in a variety of flavors, including classic strained bean paste, custard, Ise GreenTea, and purple sweet potato. All the flavors go well with the fragrant grilled skin, so you can eat as many as you want.

A new style restaurant where you can enjoy Western-based teppanyaki cuisine. We use local ingredients as much as possible, and our simple dishes that bring out the best in seasonal ingredients are loved by a wide range of generations. The restaurant's selling point is its ease of enjoying Ise beef, Matsusaka beef, Ise lobster, abalone, and more at reasonable prices. At lunchtime and dinnertime, you can enjoy a variety of menus depending on the time of day and your budget.

A historic pearl specialty store that has been operating for over 100 years at the foot of IseJingu. Each pearl accessory is handcrafted by our shop, using traditional techniques that have been passed down and a discerning eye based on our experience in pearl farming. The store's many reasonably priced products are popular among the younger generation. You can also order original products according to your budget and wishes. This is a shop where you can feel close to pearl accessories that not only serve as memories of Ise, but also add color to your daily life.

A souvenir shop with a modern, stylish, pure white Western-style building that catches the eye. At the shop, you can find Ise's famous products. Among them, `` Kamiyo-Mochi'', which has a refreshing mugwort scent, is a perfect Ise souvenir.

A famous restaurant where you can enjoy a variety of French cuisine that uses plenty of local specialties and is full of local love. The chef's choice course includes approximately 10 dishes prepared using the same day's ingredients. The atmosphere of the historic building, which was built in 1920, deepens the flavor of the cuisine. Recommended when you want to enjoy a ``slightly luxurious meal'' with your loved ones.

A directly managed store of Ise Kadoya Beer, the only local beer maker in Ise Shima. The store is stocked with bottled sake and canned beer that have received high praise at various competitions both domestically and internationally. Each type has a different richness and sharpness, but each type is characterized by being easy to drink without any unpleasant taste. At the store, you can try and compare four types of Ise local beers. You can also purchase meat buns and sausages made with Matsusaka beef, so you can have a blissful time with delicious snacks.

This shop was opened in the hope that people would feel more familiar with Yamamura Milk, which has been loved in Ise since 1919. The showcase is full of products made with their proud milk, such as yogurt and pudding. You can also feel the warmth in the cute bottle container. The extremely popular ``Purin Soft'' is recommended for those who are a bit greedy, as it allows you to enjoy specially selected pudding and soft serve ice cream at the same time. Please try the rich variety of Yamamura milk, which is made using traditional methods that take time and effort.

A long-established "Ise kamaboko" store founded in 1901. The kamaboko, which is made using traditional methods, has a flavor that brings out the natural flavor of the fish, and is popular for its moderate elasticity. The popular ``Hiryozu'' is a masterpiece made with a perfectly balanced combination of nine healthy ingredients, including Ise hijiki, shiitake mushrooms, carrots, and quail eggs. Only the surface is fried with a fragrant aroma, and the inside is full of vegetables and has a refreshing taste. At the store, you can enjoy freshly fried items such as ``Hiryozu'', clam scallop sticks, and shrimp mayo sticks.

A bean to bar chocolate specialty store originating from San Francisco with an impressive red roof. The store, which prioritizes connections between people, is visited by not only tourists but also many local regulars, and has become a place of relaxation for the local community.
Bean to Bar refers to the entire process from cacao bean sorting to bar production being completed in one workshop. At Dandelion Chocolate, we only use single-origin cacao beans and organic cane sugar, in order to enjoy the pure taste of cacao. The region-limited menu item ``Ise Hot Chocolate'' is a drink with the aroma of roasted green tea that will make you feel nostalgic when you drink it. Please give it a try.

We are proud of our products, which are made with carefully selected sea and mountain bounties, including abalone, and our unique seasoning method, along with the long-standing soy sauce (hishio). Among them, ``Sangu Abalone Simmered'' and ``Sugata Simmered Abalone Rice Mix'', which allow you to enjoy the flavor of the ocean with the shell and liver still intact, are popular as gifts. At Asora no Chaya on the second floor, you can enjoy meals made with ingredients, sake and delicacies unique to Ise Sekiya. Enjoy your time in Ise by enjoying morning porridge and abalone kamameshi on your way to and from visiting Geku.

A cutlery store with a wide range of everyday tools, including Japanese knives made with Japan's unique forging techniques, as well as everyday tools made with the skill of craftsmen. The "Ise Magatama" straps and pendants, which were created after the Magatama Pond in Geku, are original products that can only be purchased in stores. The beautiful colors that change depending on the viewing angle make no two pieces the same, making them popular among a wide range of generations. In addition, the ``Mythology Fortune Telling'' (100 yen per session) at the entrance of the store is a special fortune telling service where you can get messages from myths that have been passed down in Japan since ancient times, and many people look forward to it every time they visit Geku. About.

This is a restaurant you'll definitely want to visit with your gourmet friends. The casual exterior of the stylish space makes you look forward to a wonderful time as soon as you step inside. The dishes are made using local ingredients carefully selected by the owner, and are very popular among women because of their gorgeous appearance. In addition to the food, one of the attractions of this restaurant is the courteous service of the staff. The interaction with people will warm your heart and soothe your soul.

A tourist information center located just one street away from Geku. If you apply in advance, volunteer guides who belong to the "Ise-san Guide Association" will show you around Geku and Naiku (Guiding fee is free. Up to 8 people can be guided.) You can also rent a bicycle (800 yen for up to 4 hours). 1,000 yen per day). After visiting Geku, a hidden way to enjoy a visit to Ise is to ride a bicycle to Naiku, which would take quite a while to walk.

“I came to Ise, but where should I go?” In such a case, please stop by here first. In addition to providing information on recommended sightseeing spots in the city, we also have a wide variety of pamphlets and maps. There is a nursing room on the premises, so mothers can feel safe if something happens. We also offer free wheelchair rentals (a limited number of wheelchairs are available, so reservations must be made in advance by phone). We also have free public Wi-Fi. Why not take this as your first step to exploring IseCity?

A shop on the pilgrimage route to Geku. We carry a wide variety of attractive products made by artisans associated with Ise.
Geku The "Isehikari" rice, known as "miraculous rice" and dedicated to the "Isehikari", is cultivated by the company under contract. In addition, our original "Ise-Udon" and "Magatama sable" make great souvenirs.

A coffee specialty shop where you can spend a relaxing time while enjoying carefully selected in-house roasted food. The popular menu item, ``Camino Coffee Blend,'' is characterized by its rich yet refreshing feel. In addition, ``Today's Coffee'' offers daily flavors such as fruity singles. You can purchase your favorite coffee beans, and the store also hosts solo exhibitions by unique artists. The store name ``Camino'' means ``road'' in Spanish. Walking the path of coffee one step at a time... Why not heal your tired body from sightseeing in a space where you can feel the owner's passion?