44 Okage-yokocho gourmet and souvenir selections! We will introduce you in detail from popular things to hidden spots [2023]

When you think of Mie Prefecture's famous gourmet food, everyone thinks of "Akafukumochi." Do you know the origin of its name? It is said that the name comes from the word ``Sekishin Keifuku,'' which means ``to rejoice in the happiness of others with an obedient heart like that of a baby.'' The main store that continues to preserve the traditional taste of Akafukumochi is located in the home of Mr. Oise. We recommend not only taking it as a souvenir, but also having a drink at the store with its atmosphere. `` Tsuitachi-Mochi', where you can enjoy seasonal sweets on the first day of every month, and `` AkafukuIce'', which is available only during the summer, are also popular.

Interview report: What is “Tsuitachi-Mochi” that can only be purchased on the first day of every month at Akafukumochi? ? Introducing the charms of Okage-yokocho Yokocho for a day, such as morning porridge and morning market!
Interview report: Akafuku is Akafukumochi souvenir from Ise! It goes without saying that there are many things we didn't know about this well-known Ise specialty, including its 300-year history and manufacturing methods.

A long-established ``Ise kamaboko'' restaurant founded in 1909 in ``Kawasaki,'' which is known as the kitchen of Ise. It is a famous gourmet dish that has been loved by many people in the local area, and has been carefully preserved using traditional methods. Satsumaage, which can be eaten hot and freshly fried at the store, is made with the flavor of fresh fish caught in nearby waters, and has a texture that will burst when you bite into it. Since rice oil is used, the oil is smooth and all items can be eaten easily. We also recommend ``Hiryozu,'' which is based on tofu and fish paste and has nine different ingredients.

Fukusuke is a modern reproduction of Doburoku, a udon restaurant that was so popular in the Edo period that it was said that ``If you don't eat it while you're alive, you'll die and be scolded by Enma.'' Ise-Udon is a famous gourmet dish that is popular among worshipers at IseJingu. The simple udon noodles, made with soft, extra-thick noodles topped with a dark brown sauce, are a simple dish that clearly reflects the creator's passion, and can be enjoyed by everyone from weaning babies to the elderly. The landmarks are the Fukusuke decorated on the roof tiles and the eaves with gables and gables.

A restaurant where you can enjoy Ise's local beer "Ise Kadoya Beer" and locally produced oyster dishes. From aromatic ales to full-bodied lagers, you'll be thrilled with our wide selection of beers that you won't find anywhere else. Another popular point is that you can enjoy large, juicy gourmet oysters throughout the year. In winter, oysters from Tobaura Village, a famous local oyster village, are available. Fried oyster skewers with tartar sauce make a perfect snack with beer. You can relax and enjoy the taste in the quaint restaurant, or enjoy eating while walking around.

A gourmet spot representing Okage Yokocho, where you can enjoy Isebito cuisine such as ``Tekone Sushi'', ``Hitsumabushi'', and ` Okage-yokocho'. The famous ``Tekone Sushi'' is a thick piece of bonito marinated in a sweet and rich soy sauce sauce, sitting on glossy rice, and the appearance is simply ``beautiful''. Another attraction is that you can enjoy local gourmet food while watching the refreshing flow of the Isuzu River.

When you get tired of walking around Okage-yokocho, the Isuzu River Cafe, located on the banks of the Isuzu River, is a great place to go. The store's specialty is coffee that can be confidently provided to customers who want to drink delicious coffee. The carefully selected beans are extracted using an old-fashioned flannel, and you can enjoy a masterpiece with a refreshing taste. Blend coffee can be selected from strong blend and mild blend. You can also enjoy sweets that go well with coffee.

A dango specialty store in Okage-yokocho, where a fragrant scent that whets the appetite wafts from the storefront. In addition to the standard soy sauce dango, there are also a wide variety of dango such as brown sugar syrup dango and tricolor dango. We recommend "Kuromitsu sauce", which has been popular in the Ise region for a long time. It has a unique sauce with a deep richness that is impressive not only in appearance but also in taste! You can eat it leisurely in the rest area, and it is popular as a souvenir while walking around. Please come and enjoy the "Japanese taste".

We are proud of our rich soup, which is made with a rich stock made over 3 days from the bones of our specialty Matsusaka beef. The ``multi-hydrovacuum noodles'' fully bring out the goodness of the wheat, and what adds even more flavor to it is the ``Konishiko Special Grilled Pork'', which has been seasoned for a week to tighten the flavor. It's light and refreshing, yet leaves a strong aftertaste with an irresistible soy sauce flavor. This nostalgic ramen shop is perfect when you're hungry or when you're feeling a little unsatisfied after eating out.

As you walk around Okage-yokocho eating and looking for souvenirs, a sweet aroma wafts through the air. That must be Panju, a simple snack from Ise that has been popular since the Meiji period. ``Yokocho Panju'', which has a fragrant dough filled with plenty of strained red bean paste, uses wheat from Mie Prefecture for the dough, and azuki beans from Hokkaido for the bean paste.
In autumn and winter, sweet potato paste is recommended. Since roasted sweet potatoes are used for the bean paste, you can enjoy the natural aromatic taste of sweet potatoes.
Please try the delicious snacks unique to Ise. In addition, our soft serve ice cream with a variety of flavors such as matcha and sweet potato is also popular with both children and adults.

"Ebi-maru" where you can eat local seafood. We have a wide variety of menu items, including ``Fisherman's soup'' made with seafood seasoned with miso, and our signature dish, ``Today's seafood bowl'' made with seasonal seafood! The seasonal flavors offered using local cooking methods are also appealing, such as abalone and octopus in the spring and summer, and spiny lobster and oysters in the fall and winter. We also prepare local fish from the fish tank according to customer orders. If you want to try seafood gourmet food from Ise-Shima, don't hesitate to visit this restaurant.

The shop's unique and eye-catching name is so delicious that there is an anecdote that a customer threw the beef away, saying, ``Throw away the pork!'' All the beef used at Butasute, which was founded in 1902, is carefully raised from calves entrusted to farmers. This is carefully cut into strips by a skilled craftsman, so there's no way it's not delicious! The marbled meat of the popular beef hotpot Hinoki is surprisingly tender, and the sweetness of the meat fills your mouth. On the first floor, you can enjoy steaming gyu-nabe and beef bowls, and on the second floor, you can enjoy authentic beef dishes such as sukiyaki and amiyaki. There are also plenty of gourmet foods to enjoy while walking, such as croquettes and minced meat cutlets.

We are proud of our dishes that use smooth-tasting tofu and domestically produced natural conger eel. The most recommended dish is the ``Tofuya Zen'' where you can enjoy a tofuya dish of freshly made tofu and conger eel tempura. The landmark is a rustic-style building under a large ginkgo tree downstream of the Isuzu River. Please enjoy a variety of homemade authentic tofu dishes made by artisans.

The store has the atmosphere of a Western-style building, with floors, chandeliers, bay windows, and decorative ceilings reminiscent of the era of civilization and enlightenment.
This building is a Western-style building modeled after Moroto-tei in KuwanaCity. Moroto-tei is a building designed by Josiah Conder, the same as Rokumeikan, known as the state guest house. We serve Western dishes that quickly became established in Japan, such as curry rice and omelet rice, as well as hayashi rice and hamburgers that can be enjoyed with our original demi-glace sauce.

This is a shop where you can enjoy fresh raw juices that are squeezed one by one after receiving your order. Fruit Lab offers takeout format. They are sold at the drink counter, and you can quench your thirst at the stand tables and open cafe.
Only carefully selected delicious fruits with well-balanced sugar and acidity are used. In addition to the excellent fruits produced in Mie Prefecture, which take advantage of the natural features and climate, we use seasonal fruits ordered from regions that produce the most delicious fruit. Using seasonal ingredients, we create safe and nutritious juices and desserts that fruit lovers will love. How about some sweets to eat while walking?

A small candy store full of nostalgia. Both adults and children get excited when surrounded by candy. When you look around the store, you'll see colorful candies and rice crackers all over the place. Their signature product is the brown sugar syrup-flavored ``Warajika Rinto,'' which is characterized by its thin, crispy texture. Be sure to try the ``Fukuhiki senbei'', in which a mini-sized toy comes out when you break the rice cracker, and the ``Fisherman Arare'', which has an addictive taste of seafood, as souvenirs. The landmark is the ``Ichimonsen'' signboard, which was created after the old days when cheap sweets were called ichimongashi.

A restaurant where you can enjoy the deliciousness of Ise soy sauce and the aromatic aroma of grilled soy sauce. As a souvenir, we recommend the ``Ise Soy Sauce Ginko Shikomi,'' which recreates the taste of the hospitality given to visitors to IseJingu. As for take-out products, the ``Ise Yaki Udon'', which has the aroma and richness of Ise soy sauce, and the ``Ise Soy Sauce Soft-serve Ice Cream'', which is a delicious snack with a rich and rich taste of Ise soy sauce, are popular.

A ``beckoning cat specialty store'' with approximately 1,000 types of beckoning cats. The store is filled with beckoning cats and various cat goods, so it's sure to be irresistible for cat lovers. Find your favorite cat among the beckoning cats, each with their own unique personality. After being soothed by the beckoning cat, try your luck at the ``beckoning cat fortune'' at the store. You can enjoy your time with beckoning cats.

“Iga Kumihimo” has been a popular traditional craft of Mie since ancient times. We are a kumihimo specialty store that strives to incorporate this technique into modern life. We sell many items that match modern sensibilities, such as straps and earrings. They come in a wide variety of colors, so you'll want several as souvenirs. We continue to strive to pass on traditional techniques to future generations by holding demonstrations in our store. Immerse yourself in the unique world of Kumihimo, created by bright colors.

During the Edo period, when pilgrimages to Ise became popular, the store is full of ``Okage Inu'' goods with the motif of substitute dogs that visited Ise in place of their owners who were unable to go due to illness. Its cute appearance will bring a smile to your face. Among the many goods available, the most popular souvenir is the small and adorable "Okage Inu Strap." It also functions as a general information center, providing information on Okage-yokocho and renting out wheelchairs and strollers. The nostalgic red round mailbox in front of the store is a landmark.

A souvenir shop lined with old-fashioned toys that will make you want to pick them up because they feel nostalgic or cute. There are so many items that you'll lose track of time playing with, such as wooden Ise toys, retro tin toys, and paper toys. These nostalgic toys are designed to be safe and fit in the hands of today's children, making them perfect as souvenirs. We recommend the "Hana Fushigi" created by the artist. A mysterious toy that changes shape and color in the blink of an eye just by turning the stick!

A store specializing in Matsusaka cotton, which is durable, has excellent breathability and heat retention, and is famous for its stylish indigo-dyed striped pattern. In addition to Matsusaka cotton fabrics, there are also original products made by combining different shades of indigo. Daily necessities such as book covers and coasters, casual clothes, etc. The indigo-dyed teddy bear and Okage dog stuffed animal are both cute and eye-catching. This is a shop where you can immerse yourself in the world of Matsusaka Momen, which has been reborn into goods that are loved by generations. I think I'll buy a lot of things as souvenirs.

With the theme of ``family fun'' and ``marital harmony,'' this shop has a wide selection of utensils that will bring smiles and fun moments. The tableware lined up in the store is perfect for souvenirs. The collection focuses on works by artists from Mie Prefecture and nearby prefectures, as well as pottery from potteries. The store's name, ``Tanunuki,'' means ``other than others'' and is a word that means ``couple'' or ``family.'' A ``raccoon dog'', which is also a lucky charm, is also hung there, creating a double meaning. In the back of the store, solo exhibitions of ceramic artists from within and outside the prefecture are held several times a year. It's fun to see the store change with the seasons, with cool glassware in the summer and warm ceramics in the winter!

A shop where you can fully enjoy ``looking at, touching, and smelling'' handmade candles made by light makers active all over the country. The beautiful pure white building is filled with cute things and is an exciting space. These stylish items will quietly blend into your precious time and transform your daily life into something even more luxurious. Recommended as a souvenir or present.

KokichiMikimoto succeeded in cultivating the world's first pearls in 1898, out of a desire to ``decorate women all over the world with the pearls he created himself.'' Since then, Mikimoto's pearls have grown into a global brand, conveying the charm of pearls to women visiting Ise. The store is located on the first floor of the Moriokan building, which has beautiful wooden decorations, so you can enjoy shopping in a relaxed atmosphere. The store carries a wide variety of products, including Mikimoto brand jewelry, MikimotoPearlIsland original jewelry, and Mikimoto Cosmetics. How about stretching your back once in a while and getting a souvenir or present?

A fragrance specialty store that proposes a ``moisturizing lifestyle'' and a ``healing space.'' We have original incense made from natural fragrances, as well as accessories related to fragrance such as aromatherapy and scent bags. Ceramic dolls made by local artists are also popular as souvenirs. Also, recommended incense is burned in front of the shop every day.

The large-screen ``Myth Theater'' provides an easy-to-understand overview of myths, from ``The Birth of a Nation'' to ``The Descendance of the Son of Heaven,'' using animations. In addition, the ``Mythological Forest'', which is inspired by a primordial forest, depicts seven famous scenes from mythology using Japanese paper dolls and other objects. At the beach after passing through the forest, the story of Wahime no Mikoto, who is said to have guided Amaterasu-Omikami to Ise, is shown along with lighthearted songs. One of the selling points is the fun guided tours provided by guides. It is said that you can immerse yourself in the world of mythology in just 30 minutes.

Interview report: Let's experience the beginnings of Ise at the Japanese mythology experience facility "Okageza Mythology Museum"! [Anshin Mie Ria Excellent Store]

A select shop that collects a wide variety of leather products that match the hobbies, tastes, and tastes of the users. We have a wide selection of products, from rare items made using traditional craft techniques such as indigo dyeing, persimmon tannin dyeing, and mud dyed leather, to accessories made from shark skin, which is said to be the messenger of the gods. The items that are useful in daily life, such as wallets, bags, and stationery, are all works that strongly demonstrate the passion and commitment of craftsmen and writers. Durable and long-lasting leather products will gain color and luster the more you use them, and will be your good companion for a long time.

This shop is popular as ``Ise's only sake brewery.'' There is a sake brewery in the back, and you can see the sake being made when you enter the store.
The popular ``Ise Keishu Okage-sama'' was created with the idea of ``welcoming guests visiting Ise with local Ise sake.'' This sake is brewed with underground water from the Isuzu River pumped up from the basement of the sake brewery, and is made from carefully selected sake-brewing rice that has been polished to 40%.The elegant and refreshing taste is popular among female customers. Recommended as a gift or souvenir.

``Miyatada'' has been involved in making temple and sacred ritual utensils for over 80 years in front of Geku IseJingu Grand Shrine. The wood used for the shrine of Ise Miyata Tadashi, which is a scaled-down version of Japan's oldest architectural style called ``Only Shinmeizukuri'' (the main hall of the shrine), is natural Kiso cypress that is 100 to 200 years old and has a good reputation. The spirit of the shrine priest and thatch craftsman is reflected in the technique.

When you visit Ise, we have collected items that you would like to take home with you to reflect the refreshing feeling you had when you visited Ise.
We carry only items that show the creator's commitment and resonate with all five senses. This is a souvenir shop where you can find items that will make you feel honest and pure when you look at them or use them.

A pickle shop that preserves the taste of ``Ise takuan,'' which was very popular as a preserved food for the large number of pilgrims who came all the way to visit Ise during the Edo period. The founder, Denbei Iwao, used to make takuan while working as a farmer, and the company now sells seasonal fresh vegetables grown in the Ise plains as pickles. I think I'll buy a lot of them as souvenirs.

This food store is themed after the Edo period, when people from faraway places traveled for months to visit Ise, and many things were brought to Ise. With the motto "safe, secure, and delicious," we have gathered masterpieces from all over Japan that bring out the original flavors of the ingredients. Okage-yokocho is a place where you can find gourmet food and souvenirs from all over the country.

The people of Shima eat a lot of fresh seaweed, just like they eat vegetables in the back garden, so they live very long lives. This shop allows us to pass on that privilege to everyone.
The products are carefully selected from raw materials and processed in-house using high-quality seaweed, wakame, and other seaweeds caught in the Ise-Shima sea, and are priced lower than the market price, so you'll want to buy a lot of them as souvenirs.

We use specially selected ingredients caught in season in the seas around Japan, mainly the Kumano Sea, to prepare dried fish that will give you the full feeling of plumpness and unique juicy texture when you eat it. .
People in the city who are used to dried fish made with preservatives, such as whole dried saury and Ise's specialty shark sauce, find these dried fish a little different. Enjoy the local gourmet food.

This tobacco shop inherited the name of a tobacco shop that existed in what is now saikuu (around the front of Miyagawa River) from the late Edo period to the Meiji period.
The approximately 20,000-square-meter store is lined with tobacco-related items, including wooden signs that were actually used at the time, smoking pipes, Ise netsuke, and cigarette cases made of fake leather paper, and attracts smokers who have lost their lives in recent years. The owner hopes that it will become a stylish place to play.
Additionally, the eaves of the entrance to Okageza have been extended to include a lottery ticket office.

We offer authentic nigiri sushi and seafood dishes made with local seafood, including Ise-Shima's signature ingredient "Matoya oysters," allowing everyone to fully enjoy the seafood of Ise-Shima.
We also offer original "Ise Shima Premium Oysters" that can be eaten raw throughout the year, as well as original wines and sake to make them even more delicious. If you are a gourmet, you should visit this place at least once.

We will serve you an ``Ise feast'' that combines seasonal ingredients from Ise with rice carefully cooked in an earthenware pot. We put our thoughts into each and every guest, and provide them with the luxuries of life in Ise. Our idea of a "feast" is not something that uses high-quality ingredients or requires special preparation, but rather uses seasonal and local ingredients as a matter of course, and is created with the creator in mind for the person who eats it. It's cooking. Why not try some local gourmet food that will soothe your mind and body?

This is a memorial museum to both teachers who loved Ise so much. The first floor is a print gallery run by Tomikichiro Tokuriki, who was born in a picture studio in Kyoto and is famous as a leading expert in multicolor printmaking. If you enter the entrance of the storehouse at the end of the first floor, you will find Seiko Yamaguchi's Haiku Museum.
The building is modeled after an antique store called ``Seigado'' in Iga Ueno, and you can see the characteristics of a merchant house unique to the Iga region, with low eaves and a storehouse attached to the main building.
The Yamaguchi Seisho Haiku Museum has a haiku submission box where selected haiku are posted every month.
Postcards and sweets featuring Mr. Tokuriki's prints make perfect souvenirs.

While listening to Rokyoku, enjoy somen noodles made with natural soup stock and lots of Ise ingredients. Whether you are familiar with Rokyoku or new to Rokyoku, you can enjoy a relaxing moment in a somewhat nostalgic atmosphere. Enjoy gourmet food that will give you a break.

A shop that sells only sake vessels, located on the left-hand side of the Iseman Naiku Brewery. It was created based on the suggestion, ``Why not change the vessel for your daily evening drink depending on your mood that day or the alcohol you're drinking?''
The sake cups (approximately 2,500 items) and sake bottles (approximately 200 items) collected from all over the country are not limited to ceramics, but also include glass and lacquerware. In addition, they have everything from reasonably priced pieces to pieces that are living national treasures, and you can enjoy just looking at them. I think I'll buy a lot of them as souvenirs.

Proceeding west through Okage Yokocho, Okage-yokocho lined with cobblestone pavement and cedar planks, you will see a bridge over a small waterway on your left.
Beyond that, there is a garden of approximately 100 tsubo, filled with seasonal flowers, seedlings grown in Ise, and bonsai created by an Ise-based artist, which is a feast for the eyes of viewers. .
We also offer experiences tailored to festivals and seasonal events, such as Setsubun and Doll's Festival. Enjoy an experience that can only be found at Okage-yokocho.

Ise-Shima has long been known as a land of delicious food, filling the stomachs of many pilgrims with the bounty of nature. The ``Meisan Aji no Yakata'' has carefully selected each of these foods based on ``tastiness, enjoyment, and safety'' and brought them all together. This is a great store to look for souvenirs from your travels.

During the Edo period, these items were brought in by people who traveled from far away for months to visit Ise Shrine. They varied widely, including things they brought with them when they left their hometowns and others they acquired in towns along the way. It is said that on their way back, they took things from Ise as souvenirs and traveled all over Japan. Based on this historical background, ``Kanji-ya'' is a shop that considers how to incorporate and enjoy the crafts that Iseji has cultivated into modern life.

This restaurant specializes in chicken dishes, including Mie's branded chicken, Ise Akadori.
We deliver reliable taste under the connoisseurship of a long-established chicken shop in Kuwana.
It is a chicken dish that has been popular for a long time, and at our restaurant, you can enjoy the unique deliciousness of Ise Red Chicken, such as its softness, moderate texture, and flavor.