Matsusaka, the meat town. Matsusaka beef, Matsusaka beef offal, Matsusaka chicken yakiniku...Let's go to Matsusaka to taste delicious meat!

Passion for Matsusaka beef, a “masterpiece of taste” inherited from the Meiji era
"Gyugin Honten" has a storefront that conveys the atmosphere of when it was a beef hotpot restaurant during the Meiji era, and is a famous Matsusaka beef sukiyaki restaurant that was selected for the "COOL JAPAN AWARD 2019." Among the Matsusaka beef brands, the meat is always carefully selected to ensure the highest grade, and is characterized by an exquisite balance of lean meat and fat, and a melt-in-your-mouth texture. Sukiyaki is a supreme dish where you can enjoy each piece of carefully grilled meat with a simple seasoning of only soy sauce and sugar.

Very satisfied with the luxurious kaiseki cuisine that uses Matsusaka meat in all dishes.
A famous restaurant with a history of over 100 years, serving seasonal Kaiseki cuisine and Matsusaka meat dishes. Matsusaka Niku Kaiseki will fulfill your desire to eat Matsusaka meat until you are satisfied and enjoy it with a variety of dishes. The dream-like course incorporates Matsusaka meat into every dish, from appetizers to broiled dishes, steaks, and nigiri sushi.You can enjoy plenty of finely marbled, high-quality Matsusaka meat.

Enjoy the taste of a famous restaurant worthy of being the “Original Matsusaka Meat”
A famous restaurant that started with the civilization and enlightenment of the Meiji era, and has evolved through the years with Matsusaka beef under the family motto of the first owner, ``Stick with good meat.'' Traditionally, sukiyaki is made by slowly grilling slightly thickly sliced premium Matsusaka beef in a heavy Nanbu iron sukiyaki pot. You can enjoy to your heart's content the meat that has been grilled to the best condition and has a fragrant aroma.

Exquisite roast beef where you can feel the seriousness of the Japanese restaurant owner
A long-established Kaiseki restaurant that has been passed down from generation to generation since Meiji 3. Among the many dishes, the recommended one is the ``umami-style aged roast beef,'' which was created through trial and error by the fifth-generation owner. This is a dish that takes a lot of time and effort to carefully grill high-quality Matsusaka beef from a butcher shop that has been trusted for many years, then marinates overnight in a special soy sauce that locks in the flavor of the vegetables.

Enjoy exquisite sukiyaki in a historical and elegant Japanese space
A long-established inn that has been in business since the Edo period, about 250 years ago. All of the interiors of the restaurant are private rooms with a Japanese atmosphere, so you can thoroughly enjoy Matsusaka beef in a private space. The most exquisite sukiyaki is made with 200g of A5 rank Matsusaka beef per serving. The flavor and melt-in-your-mouth softness of Matsusaka beef will fill your mouth. The famous duck hotpot, which has many fans, is also delicious.

High-quality Matsusaka beef sukiyaki for an easy lunch
When you enter the historical store located in the castle town, you will find a retro and somewhat nostalgic atmosphere. The Matsusaka Beef Sukiyaki Nabe Gozen, where you can enjoy high-quality Matsusaka beef sukiyaki at a reasonable price, uses A4 and A5 rank Matsusaka beef, and uses homemade warishita to bring out the flavor and sweetness of the meat. The counter seats, where you can enjoy delicious food and enjoy a view of the lush garden, are popular among adult women.

Enjoy a luxurious kaiseki course made with Matsusaka beef
A long-established inn founded in 1915 that takes pride in its cuisine. One of the most popular dishes is the ``Special Matsusaka Beef Kaiseki,'' which uses plenty of Matsusaka beef, which is tender and has a deep flavor. You can fully enjoy Matsusaka beef in a variety of dishes, starting with beef shigureni, beef kakuni, steak, beef hot pot, and beef tataki. The building, which has been registered as a nationally registered tangible cultural property, is also a highlight.

"Hormone Sukiyaki" with melt-in-your-mouth flavor is unique to this place.
Nikudoraku Nishimura also sells meat wholesale. The restaurant only handles high-quality female Kuroge Wagyu beef, and its biggest appeal lies in the quality of the meat, which is carefully selected by the owner. Sukiyaki is made in the Matsusaka style, where you first enjoy the carefully grilled meat one by one, and then eat the vegetables soaked in flavor. ``Hormone Sukiyaki'' is also popular and rare, and you can enjoy Matsusaka beef in a variety of other dishes such as shabu-shabu, steak, and yakiniku.

You can enjoy special Matsusaka beef, which is especially rare among Matsusaka beef.
This is one of the few shops that handles the rare and finest Matsusaka beef, a specialty of which only about 3% of Matsusaka beef is fattened, all year round. We have a restaurant attached to our butcher shop so that you can casually enjoy our luxurious specialty Matsusaka beef. Each thickly sliced Matsusaka beef is carefully grilled, and the sukiyaki served here is full of the flavor and aroma of the specialty Matsusaka beef.

Highest quality steak made from only the “core” of Matsusaka beef sirloin
A restaurant and butcher shop with a large signboard along the national highway. We recommend the Matsusaka Beef Loin Steak, which uses only the most precious center of sirloin, which is said to be the highest grade of Matsusaka beef. The thick marbled meat with fine marbling fills your mouth with the flavor and sweetness of the juicy fat, making it a truly exquisite dish. You can also enjoy a variety of other menu items such as sukiyaki and shabu-shabu.

The finest Matsusaka beef steak at an affordable price directly managed by a butcher shop
This beef steak restaurant is directly operated by Maruko Meat Shop, which is right next to the restaurant, and its biggest appeal is the fresh, high-quality meat. ``Matsuzaka Beef Fillet Steak'' is made from healthy Matsusaka Beef fillet with low fat content, carefully cooked to preserve the flavor of the ingredients. The meat is grilled medium-rare and is extremely tender. Lunch that can be enjoyed at a reasonable price is also popular.

Steak that locks in the original flavor of Matsusaka beef using far infrared rays
A restaurant serving meat such as steaks and cutlets with a relaxing Japanese atmosphere. This restaurant is popular not only with locals but also with tourists who can enjoy high-quality Matsusaka beef. "Sirloin Steak" is made by grilling Matsusaka beef sirloin using far infrared rays to remove excess fat and retain only the pure flavor of the meat. The medium-rare beef cutlet, which is crispy on the outside and juicy on the inside, is also equally popular.

Exquisite grilling brings out the best flavor of Matsusaka beef
A long-established restaurant serving authentic Western cuisine that has been loved by generations since its establishment in 1964. ``Matsuzaka Beef Fillet Steak'' uses bright red tenderloin with finely marbled meat. By grilling it all at once over high heat, the outside is fragrant, and when you insert a knife into one thick piece, the inside is soft and juicy. Hamburgers that are dipped in eggs and grilled to lock in the flavor are also popular.

Many fans are passionate about the homely atmosphere and taste.
A small yakiniku restaurant with a deep, old-fashioned atmosphere, located in a back alley near Matsusaka Station. It's no wonder that there are so many long-time regular customers thanks to the warm customer service provided by the mother who runs the store. Among our specialty meats such as offal, loin, and liver, the most popular is the juicy and tender skirt steak. The soy sauce-based homemade dipping sauce is also very flavorful, and there are many fans who love this sauce.

Providing better quality meat at a better value by starting with the meat
This yakiniku restaurant has three locations in MatsusakaCity, and is visited by a wide range of customers, from young people to office workers. All of the Matsusaka beef we handle is of high quality A4/A5 rank, and the beautifully seasoned Matsusaka beef loin is grilled on a wire rack to bring out the flavor and sweetness of the meat at its best. ``Toku Hormone,'' a mix of Matsusaka beef hormones, is popular with local customers.

Affordable Matsusaka beef yakiniku to enjoy over charcoal
For over 60 years since opening, this restaurant has been full of energy as a traditional, lively and popular Yakiniku restaurant. You can enjoy Matsusaka beef yakiniku such as short ribs and liver at reasonable prices, but the one that has many fans is the Matsusaka beef hormone. The extremely fresh offal is mixed with the rich red miso sauce, giving you a taste of Matsusaka Yakiniku.

Hormones with different textures served with Matsusaka's signature miso sauce
Established shortly after the war, this long-established store is visited by a variety of people, from old-fashioned regulars to tourists. ``Minokomi'' is a dish that allows you to enjoy a variety of textures, including small intestine with a plump texture, as well as hormones such as Tecchan and Mino. Both the miso sauce and the dipping sauce have a miso flavor that is typical of Matsusaka, and we have inherited the traditional taste that started in Matsusaka when we first opened and has spread to this day.

A5 rank highest grade Matsusaka beef to enjoy at Kaiten Yakiniku
Although there are many stores in and outside of the city, the Miyamachi store is the place where you can enjoy ``conveyor belt yakiniku,'' which is rare nationwide. The lanes are full of high-quality meat, including A5-ranked Matsusaka beef, and it's popular because you can enjoy small portions of whatever you like. The ``Matsusaka Beef Special Loin'' that you can enjoy at Kaiten Yakiniku uses sirloin or rib roast, which are the highest quality cuts. It is a luxurious dish with a lot of marbling, the aroma of the meat and the sweetness of the fat.

From the standard popularity of melting fat to rare parts that change every month
A yakiniku restaurant loved by locals with the motto of ``good meat at a lower price.'' One of the most popular types of yakiniku that can be enjoyed using an electric roaster with little smoke is the ``Sankamijo Kalbi'', which is said to be the highest grade of beef belly. The meat is soft and the sweetness of the fat that sizzles when cooked melts in your mouth. The rare cuts offered on a monthly basis are also popular with regulars.

Enjoy juicy Matsusaka beef hormone in 3 different flavors
You can enjoy your meal while relaxing in the spacious seats, and it is always crowded with families on holidays. ``Matsusaka Beef Hormone,'' which we have been offering at a reasonable price to our customers who have been coming for many years, has a plump texture with a concentrated flavor and sweetness, and you can choose from three types of seasoning: salt, sauce, and stamina sauce. . There is also a wide variety of side menus such as ``London-style salad.''

The popular omuhayashi contains hormones, which is unique to Yakiniku restaurants.
A yakiniku restaurant where you can relax in a calm atmosphere, serving Matsusaka beef, Kuroge Wagyu beef, branded pork, and chicken. ``Omuhayashi with hormones'' is a dish that is popular among both children and adults, with fluffy eggs that whet your appetite, and the flavor that comes from the hormones in the roux. Yakiniku, such as tongue eaten with salt, is popular among regular customers, and the garlic seasoning is addictive.

There are many passionate fans who come just to eat salted tongue.
This yakiniku restaurant has spread through word of mouth and is popular among young people because you can eat even late at night and the prices are reasonable. The ``Salt Tongue'', which is prepared after receiving your order, is carefully seasoned and is the most popular menu item that customers almost always order. We also recommend the ``Kami Kalbi,'' a refreshing dish of A5-ranked Matsusaka beef with wasabi.

Must-try hidden specialties that are not bound by the framework of a yakiniku restaurant
It was originally founded as a restaurant and butcher shop in front of Matsusaka Station. Even after being renovated as a Yakiniku restaurant over time, we continue to be particular about our meat. The ``joshio tongue'' is cut into thick, satisfying bites, giving it an exceptional texture and juiciness. As a result of the restaurant's history as a restaurant, the meat dishes other than yakiniku are also delicious, and the most famous dish is the ``katsudon'' (katsudon), where you can choose from beef, pork, or chicken. Many regular customers enjoy it with Yakiniku.

Taste the luxuriously thickly sliced tongue like a steak.
A yakiniku restaurant where you can enjoy a wide variety of yakiniku and side menus, including carefully selected special Matsusaka beef. ``Tongue Steak'', which is as luxurious as a steak, has a thick texture and juiciness that you have never tasted before. We also offer reasonably priced yakiniku cuts such as ``red meat'' and ``lamboso'' that are often eaten with steak.

The green onion tongue, grilled to incorporate plenty of seasonings, is exquisite.
This popular restaurant has gained a reputation through word of mouth, and because of its proximity to Kintetsu Higashi-Matsuzaka Station, many customers visit from outside the city. "Negitan" is a dish that we have been proud of ever since we opened, and that you will be addicted to it once you try it.It is characterized by the meat being folded in half and grilled to enclose the generous amount of seasonings on top of the tongue. In addition, the stamina menu, which is flavored with garlic, is recommended for those who want to eat heartily.

If you want to enjoy Yakiniku slowly in a calm atmosphere
A hidden shop located in a residential area. The chic and stylish interior of the restaurant, which at first glance doesn't seem like a yakiniku restaurant, is also appealing. The shop owner's recommended ``Gokujo Sagari'' is characterized by its rich fat and very soft texture. The reason why it is so popular is that you can directly taste the flavor of the meat, it is satisfying to eat, and it is also reasonably priced. We also recommend Matsusaka beef's ``Gokujo Horumon'', which has a plump and melt-in-the-mouth meat.

One of the few shops where you can taste branded beef from all over Japan.
We have a variety of meats that you can't find anywhere else, including Japan's four major Wagyu beef, branded beef from all over the country, and rare beef. Of particular interest is the ``Natural Treasure Mishima Beef,'' a mysterious beef from Yamaguchi Prefecture that only ships around 10 cows a year. Roots of Wagyu Beef: Original breed (Japanese native breed) The taste is rich, and only this type of beef continues to maintain its traditional flavor and umami.

Fill your stomach with your favorite meat! buffet style yakiniku
This restaurant is located alongside Shimofuri Honpo, a butcher shop that serves Matsusaka beef raised on its own farm. The all-you-can-eat buffet style for 90 minutes is popular, including domestic beef, pork, chicken, and side dishes. Among them, ``Sukiyaki-style Yakiniku'', which is thinly sliced meat marinated in a sweet and spicy sauce and grilled and mixed with eggs, is a truly ``grilled sukiyaki'' that is rare in the city. The soft serve ice cream corner where you can enjoy four different flavors is also popular.

Be sure to try the addictive green onion salt and the exquisite secret menu.
The interior is stylish, with a black theme reminiscent of a cafe or bar, and is often visited by couples and families. Their signature dish, ``Special Negitan Shio,'' is a grilled tongue topped with green onions, and is an addictive dish that has many fans. The secret menu item ``Black Wagyu Beef Grilled Nigiri'' is not on the menu, so please ask the staff.

A crunchy, plump texture! Addicted to Matsusaka Beef
In addition to the wide variety of hormones typical of a hormone yakiniku restaurant, this restaurant also offers a variety of yakiniku menus, including beef, pork, and chicken. We recommend the Matsusaka Beef Marucho, which is round in shape. It's rare to find a restaurant that sells whole Matsusaka beef, and its plump texture and sweetness from the fat go well with rice and beer. Due to the renovation in 2021, partitions were installed inside the restaurant, creating a space where you can enjoy your meal in a more relaxed manner.

Matsusaka beef offal, waka chicken, and a delicious feast with a view of nature
Good location, facing National Route 166, with the clear Kushida River flowing next to the store. Matsusaka's unique miso sauce and the most popular Matsusaka beef offal go perfectly together, and many regular customers are passionate fans of the homemade miso sauce. Following the horumon, the light and tender ``Waka chicken'' is also popular. Enjoy delicious yakiniku and beer while enjoying the beautiful scenery of kahadavalley outside the window.

Bring freshly made sukiyaki bento with you on your journey
A long-established ekiben restaurant that has been around since the Meiji era, located just a short walk from Matsusaka Station. The most popular item is the ``Motaro Bento'', which has a box shaped like a cow's face and has a huge impact. Inside is a generous portion of sukiyaki made with A5-ranked Japanese black beef and a secret sauce, making it very filling. The fun device that plays a melody when you open the lid is sure to liven up your train journey.

High-quality meat in unconventional, creative cuisine
In an elegant adult space, you can enjoy a variety of creative beef dishes created by the chef, who has experience training at a butcher shop. We only serve female Kuroge Wagyu beef, which is soft and has a strong fatty flavor, and you can feel our extraordinary commitment to high-quality meat. ``Tangen Ishiyaki'' is a dish where the thickly sliced tongue is grilled on top of hot lava rock, and you can feel the juicy flavor of the meat directly.

An affordable lunch of slow-cooked beef tongue
MatsusakaCity first cafe supporting people with disabilities is loved by local residents for its bright and homely atmosphere. Particularly popular for lunch is the beef tongue series, which includes "beef tongue stew," "beef tongue burger," and "beef tongue bowl." The chewy and hard-looking beef tongue is slowly simmered in a red wine-based soup, giving it a melt-in-the-mouth texture. For those who want a hearty meal, we also recommend the Beef Sagari series.

Continental Matsusaka beef cuisine to casually enjoy with alcohol
In an antique restaurant with a European atmosphere, you can enjoy European cuisine prepared by a chef who pursues authentic taste. “Matsuzaka beef cheek stew in red wine” has been a signature menu item since the opening. Matsusaka beef cheek meat is slowly simmered for a long time, and the sweetness and flavor of Matsusaka beef melts in your mouth as soon as you take a bite. There is a full-fledged wine cellar in the basement, where you can enjoy the compatibility with carefully selected alcoholic beverages.

French meat course that you can enjoy without straining yourself
A European-style restaurant that is loved by men and women of all ages with its homely atmosphere, where you can casually enjoy French cuisine, which has an image of being difficult to enter. The Wagyu fillet steak, which is the main dish of the ``meat course,'' is made with an original sauce that brings out the flavors of the ingredients that take time and effort to prepare, further enhancing the flavor of the meat. Includes hors d'oeuvre, vegetable soup, and dessert.

Enjoy fresh grilled chicken near the station! Full of a la carte dishes
A chicken yakiniku restaurant that is conveniently located near Matsusaka Station. Homemade miso sauce goes perfectly with chicken. Among them, the most popular is the ``tail'', which bursts with the delicious flavor of chicken in your mouth when you bite into it, and is also recommended for those who like offal. We also have a wide selection of a la carte dishes such as beef, pork, fried foods, and depending on the season, oysters, scallops, and curry.

Rich in rare parts. Enjoy local chicken with 3 different secret sauces
Founded in 2014, this shop has a spacious and open interior and is loved by men and women of all ages, including families, office workers, and girls' night outs. The ultra-rare part ``solires'', which can only be taken from three chickens for one person, is chewy and soft, juicy yet light, and is a delicious dish. There are 11 different parts of young chicken alone, and you can enjoy rare parts such as the shoulder, belly, and cartilage.

Both children and adults! Hearty young chicken served with homemade miso sauce
5 minutes walk from JR Rokken Station. You can enjoy tender and juicy Kinsou chicken with our homemade miso sauce. Sweet miso sauce is also available for small children, making it something the whole family can enjoy. Also popular is the sweet ``Special Tamagoyaki'' with lots of green onions! This is a dish that you would want to try together with grilled chicken.

Chicken grilled meat started by a set meal restaurant. The light seseri is exquisite!
``Nagi'', which has been a set meal restaurant along National Route 23 for about 15 years, has started offering grilled chicken. The restaurant is divided into set meal and chicken yakiniku floors. The recommended dish is the ``Seseri'', which is packed with the rich flavor of Kinsou chicken fat. The seseri, which is grilled on a grill until golden brown, has a light and soft texture. The ``Tekka-don'', which uses the best tuna of the season, is also popular.

Soft and plump chicken with sweet and spicy sauce
The open interior of the store is clean and relaxing. We recommend the ``breast meat,'' which is prepared with a lot of time and effort. It has a chewy texture without the characteristic dryness, and is popular because many people are surprised at how soft it is when they take a bite. There are many side dishes, and the hot pot in particular is exquisite, with the flavor of the chicken stock and vegetables. It is also recommended to enjoy it with grilled chicken.

Grilled chicken meat with a focus on the natural flavor of chicken in a cozy restaurant
The restaurant has a homey feel, with the idea that ``I want people to come here and feel like they're eating and drinking in the comfort of their own home.'' We recommend the popular ``Hine,'' which is known for its flavor that comes out the more you chew. We pay particular attention to everything from preparation to storage so that you can fully experience the flavor of chicken. Therefore, it is characterized by its chewy yet soft texture. There are also a wide variety of side dishes such as tempura cold tofu.

An izakaya where you can enjoy grilled chicken and fish dishes
Since its establishment in 1985, the restaurant has been loved as a robatayaki and izakaya restaurant, but now you can also enjoy chicken yakiniku. Among the 10 types of chicken parts, the recommended one is the parent chicken. The chicken, which is carefully selected not only from the ingredients but also the way it is cut, is characterized by its soft texture. The sauces include special miso sauce, salt sauce, and yuzu pepper, and they go great with alcohol and rice! You can also enjoy fish dishes such as fresh sashimi.

We pride ourselves on freshness! Fresh chicken can be grilled or sashimi.
This restaurant has been around for about 20 years and is proud of its cozy interior and fresh chicken dishes. The handmade ``Tsukune'' made with a mix of young chicken and yams is rare and has a strong garlic flavor, making it a hit with regular customers! You can enjoy it in a variety of ways, such as grilling, frying, or putting it in a pot. The ``Oyakodon'' (oyakodon), which can only be found at a chicken restaurant, is also exquisite. The soft and fluffy eggs and fresh chicken go perfectly together.

We are proud of our homemade miso sauce and freshly ground Kinsouk in the morning!
A restaurant where you can enjoy freshly ground Kinsou chicken in the morning. The rich homemade miso sauce will whet your appetite. Teba-mi, a rare type of chicken wing meat, is a recommended dish that is soft and easy to eat because the bones are carefully removed during the preparation process. The ``skin'', which is popular among regulars, has just the right amount of fat! The texture is similar to beef offal, so it is popular among offal lovers.

We also have a wide selection of side menus of chicken dishes, including extremely fresh grilled chicken meat.
A chicken yakiniku restaurant that has been in business for over 10 years. The interior of the restaurant has a calm, old-fashioned atmosphere. We recommend the ``young chicken'', which is fresh and has a plump texture. The freshness of the meat is taken care of, and the chicken is proud of its tenderness and flavor, and goes perfectly with the traditional miso sauce! We recommend seasoning seseri and gizzard with salt and pepper. Chicken noodles made with chicken stock are a perfect side dish.

Chicken grilled meat that brings out the flavor of the ingredients
This is the second store of Noboyan, whose main store is near Matsusaka Station. The Tamura store is also popular with local families. We recommend the juicy "young chicken" made from 100% thigh meat. The tender and fatty thigh meat goes perfectly with our proud miso sauce, which we have been using since our founding.

Carefully selected juicy young chicken with homemade red miso sauce
Founded in 2007. We are proud of our carefully selected chicken and miso sauce. The most popular is "young chicken". It is loved by men and women of all ages because it is soft and easy to eat. There are many other parts available, but the one you should definitely try is the fried chicken. The fried chicken yakiniku marinated in miso sauce is very popular for being soft and juicy.

A long-established chicken yakiniku restaurant founded in 1967. The secret sweet and spicy miso sauce goes perfectly with chicken.
A long-established chicken yakiniku restaurant that has been featured in many media outlets. We have a lineup of four types, including the most popular wakadori, female, kimono, and seseri. The chicken is covered in a secret sweet and spicy miso sauce and is tender and juicy. The ``Tori Yasai'' (chicken and vegetables) you'll want to order together is a soup full of flavor from chicken stock and vegetables that will make you addicted to it.

An old-fashioned chicken yakiniku restaurant. Kinsou chicken from Matsusaka is full of volume.
It is full of the atmosphere of a popular restaurant, and continues to be loved by local customers for its taste that has not changed since ancient times. We recommend the young chicken, which is tender and full of flavor. Made with Kinsou chicken from Matsusaka, it's full of volume. The skin has a light flavor because the fat is carefully removed during the preparation stage. The miso sauce goes well with rice, and the salt goes well with alcohol. You can also enjoy beef and pigs.